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Reddit acquires ML startup Spell

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71–80 of 86 posts

Re: Reddit acquires ML startup Spell

#71

Imagine how easy it would be to sell ads on reddit, the users self select topics. If I subscribed to r/koreancosmetics and r/makeup, do you really need ML to figure out which ads to show?

Well, they still need to advertise makeup and cosmetics that you can buy where you live for starters.

The internet solves that problem. Anyone who can ship to the US Canada and the EU have the vast majority of reddit covered already

Re: Reddit acquires ML startup Spell

#72
post #70
post #29

Earlier quoted context omitted.

There's an old saying goes something like this "if you go to the car dealership, and all they have are station wagons, they're gonna sell you a station wagon". The ads you see on Reddit say much more about who is willing to advertise with them than anything about you . And so if you're seeing low-value ads, it's because they can't sell any high-value ones.

Why can't they sell ads? As somewhat of an aside, I've used google ads before (small money) and found the experience to be awful. Very confusing interface and I am almost positive I was doing things wrong. I've also used Facebook and found it much better. It's weird because that's google's cash cow. Does everyone who spend real money just go through a personal broker or something or does everyone use that interface?…

> Why can't they sell ads?

I suspect the real answer is "because ads on Reddit are less than worthless" - so you get ads trying to sell you ways to poo.

I suspect Google is in a position of power so it is to their interest to make it hard to use their ad interface (or no reason to make it easier) because they don't want you to really work out exactly how useless the ads may be.

> What drives ad spend?

Momentum, likely, but I'm not in the business so I can't really talk to the values.

Re: Reddit acquires ML startup Spell

#73
post #11

Earlier quoted context omitted.

The redesign and the complete stonewalling of it by most of the community is telling.

~4% of Redditors use old reddit. As usual, we on HN are incredibly out of touch. Granted, 60% of mod actions are from there, but that makes sense given the lack of feature parity. Source: https://www.reddit.com/r/reddit/comments/v3frc1/what_were_wo...

> As usual, we on HN are incredibly out of touch.

Yeah, I know that to be true, but those 4% of old reddit users have probably been the longest and most active reddit users from the days when reddit was more like HN.

I understand why reddit doesn't care to cater to us and instead chase new user growth (metrics & money), but in doing so they've ignored and pushed away a lot of their oldest and most loyal users. I used to donate to reddit, but I'd never do that today because of what it has become and the path it is on.

Maybe they know it and are fine with it. But they are executing terribly on that goal from a technical and usability perspective, and becoming yet another generic social media platform that is worse than the other ones. They're making themselves easier to replace eventually IMO.

Re: Reddit acquires ML startup Spell

#74
post #11

Earlier quoted context omitted.

The redesign and the complete stonewalling of it by most of the community is telling.

~4% of Redditors use old reddit. As usual, we on HN are incredibly out of touch. Granted, 60% of mod actions are from there, but that makes sense given the lack of feature parity. Source: https://www.reddit.com/r/reddit/comments/v3frc1/what_were_wo...

the post says 4% of users use old reddit every day. WOuldn't be surprised if they were trying to sneak in an artificially low number.

Re: Reddit acquires ML startup Spell

#75

Earlier quoted context omitted.

Likewise. It's probably the worst web UI I currently know of. Whatever team designed and implemented it should really feel bad about themselves and their work, it's unnecessarily bad, as if they were trying to make a shitty UI. I will happily stop using reddit if they kill old.reddit.com

It's not just bad it's _unusable_ on any older mobile device. Takes 10 seconds to load a page, greets you with a "Reddit is more fun in the app" popup that takes up half the page, then will display the top 3 comments but if you scroll down it will load a random different post that they think you'll like instead of showing you more comments.

They also straight up won’t let you see certain subreddits on the mobile web page, a message pops up telling you to download the app because the subreddit content is “unreviewed” or “mature”.

Not talking about NSFW stuff, either. Just regular subreddits.

Re: Reddit acquires ML startup Spell

#76
post #11

Earlier quoted context omitted.

The redesign and the complete stonewalling of it by most of the community is telling.

~4% of Redditors use old reddit. As usual, we on HN are incredibly out of touch. Granted, 60% of mod actions are from there, but that makes sense given the lack of feature parity. Source: https://www.reddit.com/r/reddit/comments/v3frc1/what_were_wo...

I wonder if this includes users who opted out of the redesign through settings. I use reddit.com instead of old.reddit.com, but I am on the old site due to this setting.

Re: Reddit acquires ML startup Spell

#77
post #14
post #11

Earlier quoted context omitted.

The redesign and the complete stonewalling of it by most of the community is telling.

The moment they kill/break old.reddit.com is the moment I quit reddit for good Unless they magically release a not horrible new UI, which I'm not holding my breath for

They're A/B testing a slightly less bad interface on both mobile and desktop AFAICT, and they also added an algorithmic home page even for people with no account.

Re: Reddit acquires ML startup Spell

#78

Having been a long-time user of Wikia (now Fandom) as well as Reddit, it's been interesting to see Reddit go down the same path Wikia did. In my opinion, both websites started out similarly: somewhat simply designed, focused on content, and with room for communities to form themselves. Over time, both websites started pushing harder for monetization and in the process, made changes to prioritize advertising over cont…

Reddit needs a new way to monetize. I’d even put up with crypto bullshit if they just stopped the ads.

Re: Reddit acquires ML startup Spell

#79

Having been a long-time user of Wikia (now Fandom) as well as Reddit, it's been interesting to see Reddit go down the same path Wikia did. In my opinion, both websites started out similarly: somewhat simply designed, focused on content, and with room for communities to form themselves. Over time, both websites started pushing harder for monetization and in the process, made changes to prioritize advertising over cont…

Reddit needs a new way to monetize. I’d even put up with crypto bullshit if they just stopped the ads.

Good news, you'll get both!

Re: Reddit acquires ML startup Spell

#80
post #70
post #29

Earlier quoted context omitted.

There's an old saying goes something like this "if you go to the car dealership, and all they have are station wagons, they're gonna sell you a station wagon". The ads you see on Reddit say much more about who is willing to advertise with them than anything about you . And so if you're seeing low-value ads, it's because they can't sell any high-value ones.

Why can't they sell ads? As somewhat of an aside, I've used google ads before (small money) and found the experience to be awful. Very confusing interface and I am almost positive I was doing things wrong. I've also used Facebook and found it much better. It's weird because that's google's cash cow. Does everyone who spend real money just go through a personal broker or something or does everyone use that interface?…

Yes everybody goes through something like a broker. I run a small agency that manages google ads for small to medium businesses and I frequently get contacted by people who tried to do it themselves and got terrible results.
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