Earlier quoted context omitted.
yup, I still use one too. it's great, way better than google maps. But I'm guessing it's a hard pitch to get people to even try a dedicated device for something they already have in their pocket, for free.
"the best camera is the one that's with you” - Chase Jarvis
TomTom to cut 10% of jobs due to improved automation
71–80 of 269 posts
Re: TomTom to cut 10% of jobs due to improved automation
#72Maybe this is just my consumer perspective but I feel like TomTom really missed on a pivot to other GPS-related products that Garmin has successfully nailed. 10-15 years ago both companies were known mainly for car sat-nav systems but Garmin now has an incredibly diverse product line with well-liked fitness watches, bike computers, exploring/off-grid satellite communicators, marine charts, aviation, etc. Whereas TomT…
Wasn’t Garmin already an established company with other GPS-based product lines before they got into car satnav?
This was their first product, http://retro-gps.info/Garmin/Pronav-GPS-100/index.html and their first customer was the US Army. It replaced Army GPS systems which weighed nearly 40 pounds.
Re: TomTom to cut 10% of jobs due to improved automation
#73TomTom is such an interesting story in technology and finance. Went from zero to $ 10B+ between '05 - '07 [1]. Everyone you knew had one, used one, loved one. Then the sudden boom in mobile phones and mobile internet and the financial crisis. Total crash of the stock. Pretty much subsistence without any proper profits since '09-'10. Not enough IP to get bought, a few licensing deals here and there. Always falling rev…
They pretty much lost because free (subsidized) alternatives like Google Maps became available, pretty much the same story as Netscape. It probably didn't help that their maps were also incredibly expensive, €100-200 for western Europe in 2005 money.
Re: TomTom to cut 10% of jobs due to improved automation
#74Maybe this is just my consumer perspective but I feel like TomTom really missed on a pivot to other GPS-related products that Garmin has successfully nailed. 10-15 years ago both companies were known mainly for car sat-nav systems but Garmin now has an incredibly diverse product line with well-liked fitness watches, bike computers, exploring/off-grid satellite communicators, marine charts, aviation, etc. Whereas TomT…
Re: TomTom to cut 10% of jobs due to improved automation
#75Maybe this is just my consumer perspective but I feel like TomTom really missed on a pivot to other GPS-related products that Garmin has successfully nailed. 10-15 years ago both companies were known mainly for car sat-nav systems but Garmin now has an incredibly diverse product line with well-liked fitness watches, bike computers, exploring/off-grid satellite communicators, marine charts, aviation, etc. Whereas TomT…
I think you're right. Garmin has other big-ticket lines of business (Marine, Aviation) but "Fitness" is where they're making most of their money: https://www8.garmin.com/aboutGarmin/invRelations/reports/202... "Auto" is notably sitting in last place. I'm surprised that you can make more money from bike accessories than from aircraft avionics, but I guess everyone needs a bike accessory and nobody really NEEDS a G1000…
Maybe if you're Garmin, and make very little aircraft avionics. They've never made much on it, since they only make a tiny piece of what aircraft use.
Boeing, Airbus, Lockheed Martin, GE (still in the game?) make enough on aircraft avionics to buy Garmin many times over. Garmin never made it into the space of high end aircraft positioning systems.
Re: TomTom to cut 10% of jobs due to improved automation
#76TomTom is such an interesting story in technology and finance. Went from zero to $ 10B+ between '05 - '07 [1]. Everyone you knew had one, used one, loved one. Then the sudden boom in mobile phones and mobile internet and the financial crisis. Total crash of the stock. Pretty much subsistence without any proper profits since '09-'10. Not enough IP to get bought, a few licensing deals here and there. Always falling rev…
As the owner of several TomTom devices, who tried a smartphone and google maps as an alternative, my experience is that the maps are of higher quality and the navigation recommendations better. Multiple times, when in a Taxi in a foreign country, that used the usual solution of smartphone and Google maps, managed to get on time and find a tricky destination by popping up my trusted TomTom.
Re: TomTom to cut 10% of jobs due to improved automation
#77Using TomTom web map API for a project and they are really well developed. Great product that can compete with Google Maps.
Re: TomTom to cut 10% of jobs due to improved automation
#78Earlier quoted context omitted.
I think you're right. Garmin has other big-ticket lines of business (Marine, Aviation) but "Fitness" is where they're making most of their money: https://www8.garmin.com/aboutGarmin/invRelations/reports/202... "Auto" is notably sitting in last place. I'm surprised that you can make more money from bike accessories than from aircraft avionics, but I guess everyone needs a bike accessory and nobody really NEEDS a G1000…
>I'm surprised that you can make more money from bike accessories than from aircraft avionics Maybe if you're Garmin, and make very little aircraft avionics. They've never made much on it, since they only make a tiny piece of what aircraft use. Boeing, Airbus, Lockheed Martin, GE (still in the game?) make enough on aircraft avionics to buy Garmin many times over. Garmin never made it into the space of high end aircra…
Re: TomTom to cut 10% of jobs due to improved automation
#79TomTom is such an interesting story in technology and finance. Went from zero to $ 10B+ between '05 - '07 [1]. Everyone you knew had one, used one, loved one. Then the sudden boom in mobile phones and mobile internet and the financial crisis. Total crash of the stock. Pretty much subsistence without any proper profits since '09-'10. Not enough IP to get bought, a few licensing deals here and there. Always falling rev…
They pretty much lost because free (subsidized) alternatives like Google Maps became available, pretty much the same story as Netscape. It probably didn't help that their maps were also incredibly expensive, €100-200 for western Europe in 2005 money.
Mapping isn't the hard part or the expensive part, the hardware is. Smartphones have GPS and when people started getting smartphones, the value of having a separate navigation devices went to zero-ish unless it's built in to your car or maybe some low power thing for wilderness exploration (or having a boat or a plane or that kind of thing)
Re: TomTom to cut 10% of jobs due to improved automation
#80> Regrettably, this will have an intended impact on approximately 500 employees in our Maps unit, equivalent to around 10% of our total global headcount. At least they are honest about it. I am currently reading the first chapter of 21 lessons for the 21st century and it fills me up with a bit of dread. People having been losing jobs for a long time, but in the future it will get harder to get new ones due to the amo…