I've been using Macs my whole computing life, and I thought of them as Good until the first iPod worked with Windows. "But that's just business," you say, but in fact that represented a huge shift for Apple, and I recognized it immediately: Taking care of Mac customers was no longer Apple's chief concern, nor was creating great computers. Profit was the new obsession at company built by obsessions.
I watched 2002's July Keynote (MacWorld) from my local, brand-spankin'-new Apple store, and only a handful of us [all Mac geeks in attendance] were excited about the iPod. We came to see about OSX 10.1, and whatever cool software Apple might be brewing up, and this threw us for a loop.
Then next-gen iPods were available for Windows. Then I couldn't use FireWire with new iPods, even to charge them! And things have really deteriorated for us old-school MacAddicts since then. For one, MacAddict became MacLife (lame). Jobs killed off the "Sad Mac" and took all of the color and life out of the company. OSX 10.0-3 were great, 10.4 was OK, and Leopard is a goddamn trainwreck, relatively speaking.
From that point on, it was all about the Benjamins in Cupertino. I was disgusted that Apple would so quickly switch to Intel processors after years of persuading us (proving, in my opinion) that PowerPC was the superior architecture. Having followed Apple for quite some time, I predicted back then that Apple would eventually just sell software, iPods, and other gizmos: Moving away from PowerPC would be the death-knell for Mac-exclusive software (specifically catering to Mac users), be it at the hands of Apple or Psystar. I could care less.