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Zapier is also have trouble keeping up with the demand. Their Youtube integration hasn't worked in almost 2 months now and I think it's because Google has stopped giving them enough API quota to meet the demand. The thread has been locked since and I don't think there is any resolution coming. (1) https://community.zapier.com/general-questions-3/youtube-the...
Earlier quoted context omitted.
> Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat. I'm confused by this, can you clarify? This sounds like the exact opposite of agile sprints (assuming you're talking about agile)
It doesn’t sound too far off from what I’ve seen. The details of the sprints may not be worked out, but a dev team might have several months of high priority project queued up and marketing might be deemed lower priority. So getting extra work done from another team can sometimes take a very long time.
Zapier is vulnerable to disruption both ends of the dev/integration chain (code/no-code), and they have been for some time. Their primary edge (IMHO) is a huge ecosystem of integrations unmatched by their competition. I don't see that edge persisting. It won't be long before OpenAI-esque UI's can generate no/low code integrations and as you'll see below there is plenty of conventional competition. They've had adequat…
Zapier is a god send for the non developer portions of a company. I work in marketing. Marketing projects are inherently speculative, you don't know what they will achieve until they're done. Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat. Or... get Zapier approved by security, get platforms plugge…
As a Marketing Ops guy, this gives me pause. > nice and tidy. And then the marketers can do what they need in the platform, and they're able to iterate and learn at a much faster pace. It changes the whole game. The reality is, marketers will frequently plug in any and every thing they can without thinking about the broader context. Sure you can plug all this stuff together, or you can spend a bit of time with ETL an…
This is the real future of 'unbundling'.
I love reading this article because while it sets up the problem and solution proposition quite well, all I could think of was how the author is proving reverse-ETL engines (& not their own platform) are the best investment right now.
Hey -- my startup ( https://reclaim.ai ) got mentioned here. Super cool! Funny enough: quite a few Zapier employees use us to do calendar automation. IMO, the opportunity is "and" not "or". Zapier is great (I use it too!) for so many use cases, but sometimes the use case is complex enough and the opportunity large enough that dedicated solutions emerge. So while some value may strip away from Zapier via dedicated sol…
Tangential rant - I feel like there is this group of 20-somethings that just assume that because they haven't heard of companies like SAP, Oracle, etc. that they just dismiss them as being dumb and boring and then when they analyze a problem space. Yet have no idea how a company like P&G operates at a global scale (hint - they use software like SAP). Jitterbit and Mulesoft essentially sit in that space.
P.S. - Pipedream is a super interesting model, but it's not an unbundling play.
Earlier quoted context omitted.
As a Marketing Ops guy, this gives me pause. > nice and tidy. And then the marketers can do what they need in the platform, and they're able to iterate and learn at a much faster pace. It changes the whole game. The reality is, marketers will frequently plug in any and every thing they can without thinking about the broader context. Sure you can plug all this stuff together, or you can spend a bit of time with ETL an…
I would have no idea where to start with rETL and I'm a software engineer... Search turns up some medicine and other non-related stuff. If it's a typo, then sorry. But ETL is the same beast. I have few ideas where to start thanks to my programming background, but I can't imagine the marketing department guys do any of it. Non-ideal but less expensive is still better than nothing (or too expensive to stay profitable).…
Yeah you can pull data and create snapshots to preserve views, but given the direction privacy and regulatory environments have been going with user data, it's incredibly sexy to be able to not have to dump data in yet another data warehouse just to use a new tool.
Zapier is a god send for the non developer portions of a company. I work in marketing. Marketing projects are inherently speculative, you don't know what they will achieve until they're done. Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat. Or... get Zapier approved by security, get platforms plugge…
Can you please share some example workflows enabled by Zapier that benefits your org?
2. New app sign up --> webhook to Zap --> create new deal in CRM --> create new contact in email automation platform --> send a Slack message to #notifications-signups
3. New in-app purchase --> Update CRM Deal as 'Won', update Deal LTV --> push Slack notification --> change email sequence from 'free trial' to 'paid subscriber'
4. New Facebook Group member --> add as contact in email automation platform and subscribe to 'Facebook Group' email list
5. New charge in stripe --> update CRM LTV value