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Omega Swatch Speedmaster

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Re: Omega Swatch Speedmaster

#71

Post by CydeWeys »

hotpotamus wrote: post #65
asjldkfin wrote: post #61

Earlier quoted context omitted.

Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.

I don't know about watches, but Porsche does make a Corolla competitor; the VW Golf. I'm sure the analogy isn't perfect, but obviously large manufacturers want to compete across market segments which is why the same company makes Audis and Bugattis as well. Also, as someone who's not that into watches - the Neptune and Mercury Swatches are gorgeous.

Porsche:VW::Omega:Swatch is a pretty good analogy, actually. In both cases you have a large conglomerate with different brands targeting different price points.

Re: Omega Swatch Speedmaster

#72

Post by CydeWeys »

NKosmatos wrote: post #13

Beautiful looking, nice branding with nice colors and small details in the different models that make you want them all. In the age of NFTs, these Omega Swatch space themed watches are a nice investment.

The best way to use these as an investment is to flip them immediately, when they're still going for a substantial premium. These are non-limited models, and the supply is eventually going to catch up to the demand. Swatch has a lot of available production capacity, and it's a no-brainer for them to use it on this model for as long as it continues to sell (as Swatches, generally, are not otherwise jumping off the shelves like this one is).

The current aftermarket price of the Moonswatch is as high as it's ever going to be.

Re: Omega Swatch Speedmaster

#73

Post by staccatomeasure »

CydeWeys wrote: post #67
staccatomeasure wrote: post #55

Earlier quoted context omitted.

My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex, and as a result Omega resale value hasn’t grown like crazy like Rolex watches have. But still, they sell a ton of watches and the brand remains popular.

> My understanding is that Omega is very confident in its brand’s strength and staying power. I believe they put out a substantially larger number of watches than, for example, Rolex Nope. Rolex produces significantly more watches than Omega. Rolex is in a class of its own year -- no other manufacturer commanding such a high price is making remotely as many watches.

Thanks for correcting! https://italianwatchspotter.com/brands-podium-2020/?lang=en

Re: Omega Swatch Speedmaster

#74

Post by asjldkfin »

CydeWeys wrote: post #68
asjldkfin wrote: post #66

Earlier quoted context omitted.

In the way that it's an asset that you derive value from.

And how is the value you derive from it being lessened by the existence of this Moonswatch?

by the simple fact that nobody will think more of Omega with this collaboration, some people will think less of it. Net-of-net, it'll be a decrease in general opinions, which leads to a general decline in market value.

Re: Omega Swatch Speedmaster

#75

Post by jerkstate »

I have an old Speedmaster which I love but rarely wear (since having kids, I’m always picking them up and don’t want to scratch them with the band) and I think these are super cool. It will increase the exposure of the original brand to a new generation, and I can sell mine before they find out you have to wind it every day ;)

Re: Omega Swatch Speedmaster

#76

Post by asjldkfin »

hotpotamus wrote: post #65
asjldkfin wrote: post #61

Earlier quoted context omitted.

Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.

I don't know about watches, but Porsche does make a Corolla competitor; the VW Golf. I'm sure the analogy isn't perfect, but obviously large manufacturers want to compete across market segments which is why the same company makes Audis and Bugattis as well. Also, as someone who's not that into watches - the Neptune and Mercury Swatches are gorgeous.

That's the point; VW puts out the "VW Golf", not the "Bugatti Golf", for a reason.

Re: Omega Swatch Speedmaster

#77

Post by asjldkfin »

CydeWeys wrote: post #70
asjldkfin wrote: post #61

Earlier quoted context omitted.

Let's not get into a long-winded debate about something that's well established, researched and at this point, proven. There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. If you disagree, then you're free to do so. Just understand you're disagreeing with people with a lot more practical experience, knowledge and skin-in-the-game than you.

> There's a reason why Patek doesn't sell a $1000 version of their watch, or why Porsche doesn't make a Corolla competitor. The minimum cost for an Omega watch is around $5,000. The Moonswatch that we're talking about here in this discussion is a Swatch . It may additionally have the Omega name on it, but anyone and everyone knows that it is a Swatch, produced to normal Swatch standards, on a Swatch assembly line. It…

You are using the same logic that would cause somebody to make statements like "Ads don't work on me because I know they're ads".

Don't treat people like they are rational, because they aren't. If you seriously think the Moonswatch isn't canabalizing Omega's brand cache- just ask yourself: If Casio put out the exact same product with the exact same design, would people be lining up to buy it?

You don't actually need to answer that, because as somebody else pointed out, the Pagani Speedmaster already tried it, and it clearly didn't work.

People aren't buying this because they like the design, they are buying it for the Omega logo.

Try to justify it however you will, but at the end of the day, that $250 watch is an Omega watch in the eyes of those who buy it. It might not be a "real" Omega, but it'll still be an Omega watch. And that's too bad for those with "real" Omegas. Because nobody wants to be lumped in with a bunch of hypebeasts and dead-beats who spend an afternoon lining up for a toy watch.

Re: Omega Swatch Speedmaster

#78

Post by hotpotamus »

asjldkfin wrote: post #76
hotpotamus wrote: post #65

Earlier quoted context omitted.

I don't know about watches, but Porsche does make a Corolla competitor; the VW Golf. I'm sure the analogy isn't perfect, but obviously large manufacturers want to compete across market segments which is why the same company makes Audis and Bugattis as well. Also, as someone who's not that into watches - the Neptune and Mercury Swatches are gorgeous.

That's the point; VW puts out the "VW Golf", not the "Bugatti Golf", for a reason.

I agree it's not a perfect analogy. That said, I doubt you would sell me an Omega at a discount due to the existence of this new watch.

Re: Omega Swatch Speedmaster

#79

Post by CydeWeys »

asjldkfin wrote: post #74
CydeWeys wrote: post #68

Earlier quoted context omitted.

And how is the value you derive from it being lessened by the existence of this Moonswatch?

by the simple fact that nobody will think more of Omega with this collaboration, some people will think less of it. Net-of-net, it'll be a decrease in general opinions, which leads to a general decline in market value.

If anything I think this will increase the market value of Omega by bringing in massive interest to the brand.

Anyway, this is a testable hypothesis. All we have to do is wait and see.

Re: Omega Swatch Speedmaster

#80

Post by smackeyacky »

CydeWeys wrote: post #39
maxclark wrote: post #5

I don’t get why Omega would do this - my initial reaction is it’s dilutive to their brand and I’m happy I’ve never bought one.

A real Omega moonwatch is so different from the moonswatch that it's not a substitutable good at all. No one who was previously interested in buying a real $6k+ moonwatch is going to instead buy the 1/25th price Swatch and call it a day. The Swatch is an homage to the real thing. Homages are common in the watch industry (look at, e.g., the Invicta Pro Diver vs the Rolex Submariner), and here we see a conglomerate lev…

FYI if anybody cares, the Invicta Pro Diver might not be a Rolex, and some watch guys will openly mock you for putting a NATO band on one, but it's a fine watch for the price and gives you 80% of the look without having to gamble on a replica if you can't/won't buy a Rolex. I like mine a lot.
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