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Twitter misses ad revenue and user growth estimates

reuters.com

71–80 of 444 posts

Re: Twitter misses ad revenue and user growth estimates

#71
I think there used to be an adage that if you can get enough members, you can monetize it. Twitter haven't exactly made no money but I can't imagine that there is any real trick here other than adverts - the same as most other "free" services.

Maybe they should try something more person like where people pay a certain amount of money to get exclusive content from the people they follow. Can't think of any other way I would pay for micro-blogging.

Re: Twitter misses ad revenue and user growth estimates

#74

FB deservedly gets a lot of criticism. I personally feel Twitter doesn't get its fair share of blame. IME Twitter is the most toxic social media platform out there. Twitter deserves a fair share of blame for the divisive political culture we live in right now. I hope these companies go bankrupt and it'd be nothing but a blessing for humanity.

But how can you blame Twitter for the divisive political culture when “we” are the ones generating the content? I’m not sure if I understand how Twitter is systematically dividing the culture. I really don’t think Twitter is the root cause of this. But I may be wrong.

>"divisive political culture when “we” are the ones generating the content"

I feel like this "we" is misplaced. In a broad sense, yes, these acerbic tweets are indeed being made by our fellow citizens. That being said, Twitter tends to amplify the messaging of a small and vocal segment of it's vast userbase. It's a vicious cycle because exposure begets exposure and anger begets engagement.

Re: Twitter misses ad revenue and user growth estimates

#75
So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified.

Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediately followed the 4 or 5 people. On the last one, my account locked up and said there was "suspicious activity" and if I wanted to continue I needed to supply my phone number. What? I haven't even tweeted anything yet and only followed verified checkmarked users. And why do I have to supply a phone number to use a web site? So, I just left the account in limbo and went back to what I was doing before - just manually going to individuals walls to read because they're bookmarked.

So then a few months ago, Twitter started putting up an overlay up prompting you to log in or create an account to continue after viewing x tweets. Annoying, but not a huge issue as you could just dismiss the modal and continue.

As of a few weeks ago, they got rid of the ability to dismiss the modal. The page just locks and you can't scroll unless you sign in.

And that was the last day I used or visited Twitter. I now see 0 ads, will never give up a phone number to join a website, and have nothing but disdain for that company.

I have never encountered a more hostile website, or company for that matter, towards innocuous behavior. The juice just ain't worth the squeeze. At least I was seeing your ads before.

Re: Twitter misses ad revenue and user growth estimates

#76
post #11

Twitter has been an absolute mess over the last few years. Through the explore tab, they aggressively promote topics that I have no interest in: k-pop, fashion, reality TV, telenovelas and birthdays. And there's no way to tell them that I don't really care about those topics, you can't even hide them. The trending topics used to be a very good way to know what's happening. Being the pulse of the planet was achieved.…

Nah, TikTok is much, much worse since their algorithm and the nature of the UX is so much better at it. We only think Twitter is the king of this because we have so much experience with it after 10+ years.

You have to aggresively curate your For You page constantly to stop TikTok from throwing a bombastic opinion piece at you

Re: Twitter misses ad revenue and user growth estimates

#77
post #11

Twitter has been an absolute mess over the last few years. Through the explore tab, they aggressively promote topics that I have no interest in: k-pop, fashion, reality TV, telenovelas and birthdays. And there's no way to tell them that I don't really care about those topics, you can't even hide them. The trending topics used to be a very good way to know what's happening. Being the pulse of the planet was achieved.…

The biggest problem for me is showing me favorites/likes/hearts of the people I follow in my feed with no way to hide them. Not only does it make my feed into a hot mess, I now make sure not like anything since I don't want that showing on my followers feed.

Re: Twitter misses ad revenue and user growth estimates

#78
post #55

Earlier quoted context omitted.

It’s easy to mute accounts you don’t want to see on Twitter, even ones shown as ads.

If you mute the account, the conversation still happens. So awesome if you dont like a point of view. Terrible if you're gay, female, muslim, or any other hated minority subgroup that gets stalked and slandered on Twitter. If someone is posting slanderous material on Twitter, and you mute it, it isnt a solution. Even if you block it, it barely helps.

I don’t understand. If you don’t want to see what someone says, you can mute or block them. What do you mean by conversation still happens?

Re: Twitter misses ad revenue and user growth estimates

#79

FB deservedly gets a lot of criticism. I personally feel Twitter doesn't get its fair share of blame. IME Twitter is the most toxic social media platform out there. Twitter deserves a fair share of blame for the divisive political culture we live in right now. I hope these companies go bankrupt and it'd be nothing but a blessing for humanity.

Twitter aggressively censors anyone without institutional approval. Twitters scratch the elites' backs, so the elites scratch back.

Trump was banned from Twitter first. Any one with mildly right wing opinion is insta-banned from twitter. Blue checkmarks are strongly tied to institutional approval and fringe institutional voices are given a megaphone.

Twitter perpetuates the current class system. So those in power have no qualms with it.

Re: Twitter misses ad revenue and user growth estimates

#80
Live by the wokism, die by the wokism.

Remember that weird time in 2020 when they were slapping "offensive content" to all tweets from supporters of one specific party while still allowing porn clips without any filter. Yeah, I quit twitter around that time.

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