Earlier quoted context omitted.
Seems pretty obvious to me, it's an annual contract you pay for monthly, I have many such contracts
Sure, me too. Annual plans are great. The issues here are: 1. All of the marketing language shown in the tweets present this as a monthly cost, rather than an annual commitment. This is deceptive. The other, truly monthly plans are default hidden on the plan selection page. 2. The enormous contract cancellation fee is buried inside the fine print. Contrast this to the USA version: https://i.imgur.com/TDptfcI.png
The screenshot says you can have a full refund if you cancel before Feb 26th, assuming that holds, that's plenty of time to work out what's going on.
The US is clear, I've seen that setup several times. The UK one has several red flags
1) Free trial
2) "From" £x a month
3) It's Adobe