I've been approaching it from the other end. The web hasn't gotten boring, but the signal to noise ratio has gotten really bad. The big problem for both creative websites and their long tail audience is discoverability.
There still seems to be a lot of interesting creative content out there, but it doesn't play by google and social media's rules, so what you find is listicles, blogspam, click funnels, various forms of low effort crap made in bad faith.
Here are just a few links to websites I've found that I thought were interesting (I'm not affiliated with any of them). Tell me, when was the last time you saw that type of stuff on google, facebook, or reddit, or twitter, or HN?
http://sod.jodi.org/index.html
https://dreamcult.xyz/
https://www.floppyswop.co.uk/
http://godxiliary.com/
https://dannarchy.com/
https://www.toiletpapermagazine.org/
I think it should be possible to build something genuinely useful in this space. I'm not exactly sure how or what, so I'm still experimenting with various ways of bringing audiences to websites off the beaten path, but it feels like I'm closing in on something.
I've been approaching this in a sort of independent R&D fashion, just trying things and seeing what sticks. If anyone is into this general space, maybe shoot me an email. Not really sure what's a good format for collaboration though.