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Search engines and SEO spam

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Re: Search engines and SEO spam

#71
I'm not very well versed in SEO but isn't this just good old Goodhart's Law?

Come up with criteria to determine which websites are "better quality". Measure them, rank them, put the ones that fit the criteria best at the top.

On the other side, there's the people promoting their websites. Do what you can to get as close to Google's ideal as possible through whatever means. Profit.

At this point the criteria becomes useless for any real quality analysis.

Re: Search engines and SEO spam

#72
Is there a search engine for programming? One that not only searches stackoverflow, github, relevant subreddits and the other big sites, but also finds programming articles in personal blogs?

That would be valuable to me.

Re: Search engines and SEO spam

#73
post #5

The funny thing is that if the people who worked on spam at Google were free to talk about it, I'm sure it would become evident that they know more about spam and anti-spam efforts than anybody else in existence. It's a ridiculously hard problem, especially when people are targeting you directly. But they aren't free to talk about it, because if they did it would just give more assistance to the spammers, and make th…

This 100%. In travel, we see Google constantly tweaking its algorithms, and compared to Bing, Google surfaces a ton more small, well-written travel blogs [1] Not only that, Paul and Michael have seen plenty of startups, and at least in recent memory, the number of vertical search and consumer startups that Y Combinator has funded hasn't been that high As a consumer startup, I know this issue firsthand. Paul and Micha…

>> - Option 2: Get your customer lifetime value high enough so you can pay for ads. This is tough, since it's a bit of a chicken and the egg problem since most search engines are monetized with ads

nonoonononooonono. No. Don't monetize anything for the first 10 years. That's the only way it can work. Then you can go monetize it and buy an island and not give a shit if you destroy what you created.

Oh but don't worry. You'll have investors.

Re: Search engines and SEO spam

#74

Good idea. You could start with fitness. Lots of high-quality information out there that’s entirely, 100% inaccessible via google. Over COVID, I did the whole fitness thing from a few different angles (overhauled diet, trained for a marathon, now lifting weights a lot). I found I could only find good info by going directly to a trusted source - literally, typing http://www . like I’m in the 90s or something. This is…

Could you share your trusted sources ? Human search engine :P

Re: Search engines and SEO spam

#75
This is already happening for a bunch of verticals:

Travel - Expedia, Hotels.com, Kayak, etc.

Consumer Goods - Amazon, WalMart, EBay, Etsy, etc.

Automobile Purchase - Cars.com, Autotrader, etc.

Career/Job - Indeed, LinkedIn, etc.

As Google continues to lose search volume on these big revenue categories it is going to make spam much more difficult as they are working to sort out long tail spam. Way harder.

Re: Search engines and SEO spam

#76
post #5

The funny thing is that if the people who worked on spam at Google were free to talk about it, I'm sure it would become evident that they know more about spam and anti-spam efforts than anybody else in existence. It's a ridiculously hard problem, especially when people are targeting you directly. But they aren't free to talk about it, because if they did it would just give more assistance to the spammers, and make th…

[deleted]

Re: Search engines and SEO spam

#77
post #41
post #5

The funny thing is that if the people who worked on spam at Google were free to talk about it, I'm sure it would become evident that they know more about spam and anti-spam efforts than anybody else in existence. It's a ridiculously hard problem, especially when people are targeting you directly. But they aren't free to talk about it, because if they did it would just give more assistance to the spammers, and make th…

Your point is good but I'm not sure I'd say very good given how easily the same SEO spam domains can stay at the top of search results for ages simply by scraping someone else's content. What I'd be most interested in knowing is what their success metrics are defined as — for example, how much of a problem does Google's management consider it if someone searches, finds the answer they were looking for on someone's St…

Yes, I've noticed this particularly with technical results. A lot of sites seem to have scraped StackOverflow and GitHub issues, put a crappy ad-loaded interface around them, and somehow out-rank the original SO/GitHub content.

It's like the bad-old-days of ExpertsExchange, which somehow was never delisted by Google for its shady SEO tactics.

Re: Search engines and SEO spam

#78
post #9

>This may not just be a problem with Google but possibly also the recipe for beating Google. A startup usually has to start with a niche market. Why not try writing a search engine specifically for some category dominated by SEO spam? >You might need to do a lot of manual spam fighting initially. That could be both the thing-that-doesn't-scale, and the thing that differentiates you by being alien to Google's DNA. (Th…

I'm starting to think Yahoo circa 1994 might be better than Google today.

I wouldn't just complain about Google. Google search results mostly reflect a deeper problem with the web today. I do miss the simplicity of the 2000s.

Re: Search engines and SEO spam

#79

Earlier quoted context omitted.

Also, i'd be very surprised if they didn't have tens of thousands of workers aiding in spam review already. The hard part in all of this isn't finding and stopping spam - it's defining what spam is. Are all the pie recipes where there's a 2000 word essay about their grandma at the top 'spam'? They still have the recipe, and Google Home devices pick up the recipe instructions just fine so people end up not reading it,…

Yeah, the newest nuisance seems to be sites that clone Github Issues and StackOverflow with a crapper interface. Somehow they rank higher than the original sources. I'd say it's spam but it's definitely not traditional spam.

And the strange Wikipedia mirrors that are shown in Google Verbatim searches instead of the original. If I disable Verbatim, they disappear and I get regular Wikipedia instead.

Re: Search engines and SEO spam

#80
post #5

The funny thing is that if the people who worked on spam at Google were free to talk about it, I'm sure it would become evident that they know more about spam and anti-spam efforts than anybody else in existence. It's a ridiculously hard problem, especially when people are targeting you directly. But they aren't free to talk about it, because if they did it would just give more assistance to the spammers, and make th…

This 100%. In travel, we see Google constantly tweaking its algorithms, and compared to Bing, Google surfaces a ton more small, well-written travel blogs [1] Not only that, Paul and Michael have seen plenty of startups, and at least in recent memory, the number of vertical search and consumer startups that Y Combinator has funded hasn't been that high As a consumer startup, I know this issue firsthand. Paul and Micha…

[1]: both signed in, but with the profile image removed

Bing: https://i.judge.sh/ShareX/2022/01/www.bing.com_search_q%3Dat...

Google: https://i.judge.sh/ShareX/2022/01/www.google.com_search_q%3D...

Interestingly Google didn't have a top-result ad and the google.com/travel carousel is 4th from the bottom.

For the actual results, both thefearlessforeigner.com and paigemindsthegap.com seem to be actual travel blogs (the pictures didn't appear in a reverse image search, so they are probably organic), but they're clearly geared towards being a 'faq' for visiting the city and have affiliate links where appropriate. Bing went straight for discoveratlanta.com, and frommers.com is well-thought-out but not a personal travel blog.

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