Here's the thing about iPhone photography (and Android too, I suppose): if you know what a DSLR is, or the difference between DSLR and mirrorless bodies, you are not the target audience . Apple isn't trying compete with a $3500 Sony A7R4 with a $1000 90mm macro lens. They're aiming for people who see the example "macro" photos and say "neat! I want to try that". Or the people who have already bought a Moment macro le…
Sole us continuously improving their cameras on every iPhone release. They spend a lot of money on doing it.
They don’t care about competing with anyone. That is not their mindset. They just get better every year.
You are making up a rivalry that doesn’t exist.