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S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

reuters.com

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Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#71
post #46

Earlier quoted context omitted.

"If parts of your network are generating traffic that I don't think is reasonable" But it's your customers (the end users) generating traffic by watching content on my network (Netflix shows). If your customers can generate more traffic than you can handle, regardless of its a single entity or multiple entities, then that's a contract issue between you and your customers.

Exactly this. To say that Netflix is generating traffic pointed at SK broadband would not be fair. Those TCP connections are initiated by the end user. Without the user requests there would be no traffic. So the philosophical question really becomes, what exactly is the end user buying from their ISP?

the physical access.

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#72

Squid Game is one of those shows you can never "unwatch". It's quite harrowing but strangely addictive and a great critique of modern capitalism. Strongly recommended if you have the stomach for it

Its just Yet Another Battle Royale.

> capitalism

Too bad they don't want to watch award winning Kim and Beautiful in sustainable 320×200 format from the North :)

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#73
post #64

Earlier quoted context omitted.

My question is why Open Connect Appliance wasn't even in their network in the first place? I mean there are only a few ISP in every country. SK Broadband isn't small either it is something like 25% of market share. If I remember correctly Korean Telecom was 50% and LG was something like 15%. SK Telecom is also the largest MNO is South Korea. And if you are into hardware you may have at least heard of SK Hynix, world'…

I wouldn't be surprised if the normal bandwidth is able to be handled by existing connections, rather than the boxes with the ISP's. Is netflix super popular in Korea?

>Is netflix super popular in Korea?

Netflix made a few big splash with content made specifically for South Korean. Or K-Drama. But I dont have any data to judge whether they are super popular or not.

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#74
post #29
post #8

> South Korean lawmakers have spoken out against content providers who do not pay for network usage despite generating explosive traffic It's impressive how this framing has gotten so much acceptance. The content providers are not generating the traffic, the users are, and they are paying their ISPs to be able to do so.

If anything, customers should be suing ISPs every time they don't get the expected bandwidth. It's the ISP that fails to deliver according to the contract.

Usually the contract cover the bandwidth on last mile. The bandwidth for the internet is shared between all customers.

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#75

I think it becomes easier to think about this, if I frame the problem in terms of more tangible objects than bandwidth and data. The public street network is in large parts paid for by taxes, so for everyone access to the network is already payed for. If I now envision a single company blocking all streets with its giant truck fleet, I could completely understand a motion to introduce a new form of toll to be payed b…

Its more like, there is a new stadium in town. Then the stadium holds a game with a team from a nearby town, everyone in that town wants to drive to see it, so all the streets in that town are now clogged.

Should the stadium pay the other town money to hold a game because lots of people there drive to watch it? Or should the other town build their roads to meet the demand of their citizens? I think the second option is more reasonable, the problem was that there wasn't enough road for the citizens in general, not that there wasn't enough road for them to watch this particular game.

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#76
post #16
post #4

Everyone pays for their internet access, so why should Netflix (or anyone else) suddenly pay for mine? Netflix isn’t pushing data, I’m pulling it. If my ISP is losing money then I guess they better raise their prices, no?

Hmm, I guess ISPs could just drop traffic if they can’t afford it, but maybe if you push a lot of data you could pay more to have the content actually delivered to end users.

The ISP could drop or throttle the traffic, assuming that's allowable under the ToS with their customers. But then of course their customers will quit and find an ISP that doesn't throttle/drop.

Regardless, Netflix is not pushing content. The consumer is pulling it.

As a one-off, issues like the Squid-Game aren't so bad, but if it's a chronic problem for the ISP then it's because their model of consumer consumption was wrong.

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#77
post #70
post #36

Earlier quoted context omitted.

They are: the advertisers pays for the service users are consuming. The "free with advertising" business model is an efficient version of Advertisers give money to users give money to content provider Where money given to the users == money given to the content provider

> They are: the advertisers pays for the service users are consuming and the users pay for the service the advertisers are consuming.

It's called currency for a reason... it likes to flow.

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#78

Squid Game is one of those shows you can never "unwatch". It's quite harrowing but strangely addictive and a great critique of modern capitalism. Strongly recommended if you have the stomach for it

It's also very simplistic. In subject matter, in character archetypes, sometimes in acting, and most annoyingly, in editing (how it never trusts the viewer to remember what happened 25 minutes ago, so they show flashbacks to remind you).

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#79
post #57
post #29

Earlier quoted context omitted.

If anything, customers should be suing ISPs every time they don't get the expected bandwidth. It's the ISP that fails to deliver according to the contract.

I agree, but there still need to be constraints. For instance, if I have a 1Gb symmetrical connection, it's probably still unreasonable for me to expect 1Gb connecting to my buddy's 1Gb 3k miles away.

If you and your buddy use the same ISP, no it is not unreasonable.

Re: S.Korea broadband firm sues Netflix after traffic surge from 'Squid Game'

#80
post #64

Earlier quoted context omitted.

My question is why Open Connect Appliance wasn't even in their network in the first place? I mean there are only a few ISP in every country. SK Broadband isn't small either it is something like 25% of market share. If I remember correctly Korean Telecom was 50% and LG was something like 15%. SK Telecom is also the largest MNO is South Korea. And if you are into hardware you may have at least heard of SK Hynix, world'…

I wouldn't be surprised if the normal bandwidth is able to be handled by existing connections, rather than the boxes with the ISP's. Is netflix super popular in Korea?

> Is netflix super popular in Korea?

Yes, from the article:

> The popularity of the hit series "Squid Game" and other offerings have underscored Netflix's status as the country's second-largest data traffic generator after Google's YouTube

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