I worked at Facebook for some time, and did a bunch of data work. We had this culture of building something, looking at the results between the experiment groups, and then choosing the statistically more successful one -- i.e. a newsfeed algorithm that had better engagement. This sounds great at first, and certainly is straightforward if you want a promotion. But behind the scenes some of us had this thought that our…
Sometimes (but rarely) I click on something because I ask myself "Why would these a---- show me this? I want to know more about what's behind it in order to understand what could have made their algorithm chose me as a candidate for this content". Or to check where the scam-URL would lead me to, because this also happens, that ads sold on Google and Facebook are scams, links leading to malware.
Congratulations to them, if they think that this is the kind of engagement which should be valued, that any kind of engagement is a good and healthy engagement. These companies are so rotten and their engineers just don't care.