71–80 of 106 posts
How dare they try to make money from their business
If ad revenue is your only go to for money, maybe your business model just ... sucks.
I just wish AdTech companies had a system where you could fill out an extensive form, where you openly state what your preferences are, because the targeting seems very skewed and wrong, at least from what I've experienced. Facebook thinks I like rock music, but I really like house music. Facebook thinks I eat meat, but I am a vegan. Facebook thinks I like cars, but I don't even drive. There's no way of telling Faceb…
I just wish AdTech companies had a system where you could fill out an extensive form, where you openly state what your preferences are, because the targeting seems very skewed and wrong, at least from what I've experienced. Facebook thinks I like rock music, but I really like house music. Facebook thinks I eat meat, but I am a vegan. Facebook thinks I like cars, but I don't even drive. There's no way of telling Faceb…
Form I would fill out: [√] Doesn't like ads.
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> There is no way to match advertising keywords in encrypted content Complete tangent, since this has nothing to do with what Facebook are looking into here, but: If you control both ends of the connection (like Facebook does in WhatsApp), you can match on advertising keywords securely. By doing it client-side, after the text is decrypted. As I understand it, this is essentially what Apple's iAds framework does: all…
>Of course, this means that advertisers need to be able to trust Apple's impression reporting; And that is why it won't work for Facebook. They have already been caught lying about impressions in a way that ended up destroying companies. https://www.hollywoodreporter.com/business/business-news/fac...
I just wish AdTech companies had a system where you could fill out an extensive form, where you openly state what your preferences are, because the targeting seems very skewed and wrong, at least from what I've experienced. Facebook thinks I like rock music, but I really like house music. Facebook thinks I eat meat, but I am a vegan. Facebook thinks I like cars, but I don't even drive. There's no way of telling Faceb…
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> The iAd framework then collects just the impression metrics — how many times each ad was shown to a given user — and then every-so-often batches those metrics out to Apple's servers. If Apple knows how many times you were shown each ad, and which keywords are associated with that ad, then they are able to reconstruct which keywords appeared in your encrypted chat, and how often.
that's why they're pre-cached in theory, so they don't have to know. if you're saying you can't trust the closed source implementation, then yeah
For example, if you publish an ad that only matches the word "fnord", and the metrics reveal that you were shown that ad at least once, Apple can work out that "fnord" appeared in your chat.
People are discussing a lot of advanced encryption in this thread, but the much more simpler explanation is that they will do the ad processing client side where the messages are already in plain text.
"But we didn't read you messages, only took keywords" sounds like a child's excuse for bad behavior
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If ad revenue is your only go to for money, maybe your business model just ... sucks.
Lots of people are happy with products that are supported by advertising. Problems arise when the business model relies on surveillance , which endangers and violates the rights of end users.
For example, Google showed incredible to innovation to do what they did with Adwords. But then the way they slapped ads on Youtube has been gross.
There's basic user experience also.
Agreed though. Surveillance and privacy are even more important.
I just wish AdTech companies had a system where you could fill out an extensive form, where you openly state what your preferences are, because the targeting seems very skewed and wrong, at least from what I've experienced. Facebook thinks I like rock music, but I really like house music. Facebook thinks I eat meat, but I am a vegan. Facebook thinks I like cars, but I don't even drive. There's no way of telling Faceb…
There's a growing base of evidence in both the US and the Netherlands (from news media websites, I believe), that targeted advertising is effectively a bubble, and didn't yield higher metrics or revenues. In fact I believe in a couple of examples, they saw higher growth and revenues from ads by going totally non-targeted. There's an entire sector now focused on trying to hyper-target ads, on the presumed basis they'r…
That doesn't say anything about the performance of targeted ads - just that high-level targeting is a suitable replacement for narrow targeting at a certain scale.
That's a separate concern from niche publishers (without direct sales teams) and niche brands (who only have a few thousand dollars to spend on marketing) who both want to maximize the value they're getting from the ecosystem.
And that's where the real money in advertising is. Fortune 500 companies boycotted FB last year and it didn't make a dent in their revenue, because they have millions of small businesses that all spend $50 on ads per month. That level of spending is only effective with narrow targeting.
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This is even more true today, with a decade of research into the ROI of advertising showing that it isn't even making money for those who buy it. What a sad waste of energy and imagination. We can do better.
Can we? As Churchill said, democracy is the worst form of government -- except for all the others which have been tried. Similarly, capitalism is the worst form of economics -- except for all the others which have been tried. I mean, it's obvious to an external observer that a prisoner's dilemma, sub-optimal Nash equilibrium, or other coordination problem can best be solved by all sides cooperating. But the reason th…