"Today, 6 media giants control a whopping 90% of what we read, watch, or listen to." Where's the evidence for the 90% number here? Every media mentioned is legacy media. People now spend more time consuming digital media than legacy media.[0] So I don't see how this claim can be true. https://www.statista.com/statistics/565628/time-spent-digita...
I could start a media company tomorrow and everyone could watch/read/listen to it. Creating content has never been easier than it is today. Distributing content has never been easier than it is today. Creating a big audience has never been easier than it is today. The idea that these companies have "control" is laughable.
note I'm not suggesting creating great content or building an audience is easy per se. I'm just saying it's never been easier for a random person. About the only people for who the media business has become more difficult is... existing large media companies who used to control distribution via cable, tv licenses etc.