This seems like the brain child of one ambitious smart person that still needs to receive feedback from the outside world.
Probably, but I think that's also a little dismissive. Maybe they have received plenty of feedback but still think their ideas take precedence over that feedback. I don't think we should confuse outside-the-box thinking with thinking that hasn't received feedback.
Beads is a fun an interesting project, but the over the top marketing language and hype is a bit silly. The author really is a rare mix of driven PL engineer and overly grandiose personally.