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Clever Names Aren’t Always a Good Thing

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Re: Clever Names Aren’t Always a Good Thing

#71
There is no wikipedia article on the Baader-Meinhof phenomenon for some reason.

http://en.wikipedia.org/wiki/Baader-Meinhof_(disambiguation)

Does anyone know enough on the subject to create one? I had to read up on it here

http://www.damninteresting.com/the-baader-meinhof-phenomenon...

But not sure how reliable the article is.

Re: Clever Names Aren’t Always a Good Thing

#73
post #44
post #38

I've had they same issue with Ninite, actually. I'm agnostic on whether it needs a different name. For a use-once-in-a-blue-moon product which fixes an immediate need, it probably needs better SEO. The simplest baby step is to write ten or twenty pages about pain points and how Ninite fixes them.

We could probably use more SEO, but we're actively fighting that once in a blue moon use reputation. We're working to position Ninite as a great general download site and our new Ninite updater should help repeat use. Even with a single app, clicking next next next through an installer is silly. Our paid users end up using Ninite daily at their work already. A big issue with SEO for us is that normal users don't even…

I see where you're going, but I'm not sure how successful you'll be.

Me? I'd go big with something memorable. Think something like Hudson's approach. I was thinking a mascot with an easier name to remember: maybe a cute dog (Lassie! Install!). A robot might make more sense given the theme. Hey! Maybe a robot dog! I bet you could own the search [robot dog installer] even if you picked (another) unmemorable name for the dog.

Re: Clever Names Aren’t Always a Good Thing

#74
post #14

I have this problem with nearly every startup mentioned on HN -- it's not that some of them don't have good names -- there's just too many of them. Then, when I have the actual problem that I saw the solution for, they have no SEO yet, so I can't find them by description. The best solution for this is what Hipmunk is doing -- no way I'd remember it except -- they buy lots of remarketing style ads. I clicked through t…

Don't forget the mascot ;) we're the travel search that's chipmunk without the "C."

My mother actually asked on Facebook last whek whether someone remembered the name of a flight search that had some cute mascot :P and yes, the 2nd reply gave her the name "hipmunk" :) so the mascot does help with remembering.

(I'll update with the actual post, but Facebook is banned at work)

Re: Clever Names Aren’t Always a Good Thing

#75
post #33

Until I read the post about how the name was selected from a list of computer-generated options, I (and apparently a few others here) thought it was a play off of, "ni' night." This made sense to me: you start Ninite to do unattended installs and then head off to bed. Regardless, I think the name is actually pretty good. The issue for me is that the site has so little branding and personality to it that nothing reinf…

These are nice ideas, thanks for the feedback. The chemical element angle is one I definitely thought about when we first looked at the name.

The "ni' night" imagery doesn't really work if the official pronunciation is "NIN-ite", not "NI-nite".

I had assumed the name was "NINE-ite" until I read the Ninite blog:

http://blog.ninite.com/post/620277259/how-ninite-was-named-b...

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