"Besides being a beautiful website".
I think my beauty standards are terribly outdated since the last thing I would say about that website is that it is beautiful. Let me list my concerns:
1. It plays sound in the background
2. It is horrible cluttered, the only missing thing are those '90 animated torches and blinking text (but those moving blocks are even more annoying, what is an achievement in itself)
3. It is totally unreadable. Grey text on the black background, text is shifted, so reading requires keeping ones head bent over to the right. I can't imagine that someone with bad eyesight would be able to read the text.
Fun fact: the designer know that this sucks so there is some "switcher" that let you make text straight. One more fun thing: this switcher in barely visible for me when page loads, since "view" text is displayed on top of yellow "3D castle" on the left that cast grey shades, that are almost the same as grey color used for text.
4. You can't mark text, it is somehow blocked, so if you want to copy paste something (for instance to translate), it is not possible. No idea what could be the purpose for doing this.
5. Ctrl F for searching does not work, found text is not highlighted
If this is "innovation" and "creativity" and the way to "improve society" that this website keep chanting in every sentence I would say, thanks a lot for your corpo PR talk, you make into HN top page, good job, but better go back to making money and please leave society alone (and don't go into website building business, pleassssse).