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TransferWise changes name to Wise

wise.com

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Re: TransferWise changes name to Wise

#71

I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.

I found their name to have been outlived by the specs of their service offering. Transferwise is about much more than transferring money these days.

Re: TransferWise changes name to Wise

#72
post #24
post #2

I'm very happy with TransferWise' low fees, but their 'borderless' account is unfortunately no substitute for a real account in the native currency in a lot of cases.

I'm not sure whether their fees are really that low. For transfers between your own accounts, for anything over very small amounts, I found that their 0.35% variable fee is pretty large compared to adding the funds to a brokerage account and then doing the conversion there (ie. IB charges 0.002% on currency trades, with a min of $2), and transferring back out into the desired currency.

Well, for starters most transfers I and my friends have had to make are not to our own accounts. There's also the time issue - I have an IB account, and love it, but most of the time I'm using Transferwise because I'm in a different country and paying someone, or because I need to move money between my own accounts quickly. Transferwise is literally instant for about half the transfers they do, which is incredible. Meanwhile with IBKR I'm usually out at least three business days for any USD funds to show up in IBKR, plus whatever time to wait on the foreign currency side. Then there's also the UI - sometimes I need someone else to transfer the money, or IBKR's login system is locking me out, etc etc, and in those cases Transferwise always wins. Or if I'm transferring under 25k and I need to do it outside of market hours - in that case my transaction is an odd lot at IBKR, getting me (oftentimes) bad rates, and I might as well use Transferwise.

Don't get me wrong, I like IBKR and I do use it, but Transferwise is definitely more useful 90% of the time.

Re: TransferWise changes name to Wise

#73
post #8

This feels like an incredibly ill-advised rebrand. Everyone I know of who uses TransferWise uses it rarely, like once per year. They won't be slowly eased into the new name. They'll try using the service again for the first time in a while, and everything will have changed to look like a phishing scam. And this is a service where that trust is critical, since the interaction model of the service is so odd. I'm transf…

I and most people in my circle of friends use Transferwise on a daily basis, multiple times a day. It has replaced our "traditional" bank cards. FWIW, I totally understand the bigger picture goals they describe in this post and I wish them every success.

Funnily enough it costs more in fees for me to use Wise as my daily account so I've kept my traditional bank cards! I do suspect it varies by country. I'm fortunate in New Zealand that banks generally offer fee-free accounts with reasonable terms and conditions.

Re: TransferWise changes name to Wise

#74

Someone didn't do their trademark research. Out on the east coast US (like NYC metro) anyone hearing the name Wise isn't going to think 'transfer service', they are going to think potato chips: https://www.wisesnacks.com

I assume they did and figured nobody would mistake a chips brand with an FX service. Legally I'm sure it's not a problem.

Re: TransferWise changes name to Wise

#75

Earlier quoted context omitted.

Where do you live? Bank wires are pretty expensive everywhere I've seen. (local bank transfers like ACH are free on TW too)

In the UK, EU and Australia - probably a few other places too - fees to transfer fund between do not exist (unless you are a business).

New Zealand too.

Re: TransferWise changes name to Wise

#76

Earlier quoted context omitted.

In the UK, EU and Australia - probably a few other places too - fees to transfer fund between do not exist (unless you are a business).

There is no fee to send money from your TransferWise Borderless UK account to another UK bank account.

There's a few for ATM withdrawals over 300 a month. Whereas all banks in New Zealand don't charge any fees for this on most if not all account types.

Re: TransferWise changes name to Wise

#77

Can someone answer how TransferWise gets away without "reporting this information to HMRC or any other tax authority." aka dream for tax evaders (who get paid in foreign currency)?

Most likely because they pass that buck to their local partners.

In South Africa for example, they've been partnered with exchange4free (dodgy name but legit) but recently changed to Bidvest. If TW isn't reporting, these third parties are. You have to sign mandate forms once a year explicitly for reporting purposes.

Re: TransferWise changes name to Wise

#78

I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.

Completely agree. They are a fantastic service that (as others have suggested they do as well) I use about once a year and recommend to others about twice a year.

I have no idea if I’ll remember the name change a year from now, and as anything related to international money transfer is already sketchy, a rebrand is likely to make me wary.

Re: TransferWise changes name to Wise

#79

I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.

50/50 chance they pull a Quickster and undo the rebrand I reckon

Amway and Netflix should have just merged instead.

MLM House of Cards sequel where only diamond level and above members can unlock the final episode?

Re: TransferWise changes name to Wise

#80

I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.

Seems like a weird idea when there is already a finance company called Wise.

https://www.wise.us

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