I did an internship with a very profitable Swedish mobile game before the pandemic, and it was really interesting to see the doublethink: everyone knew we were making a drug, but people avoided speaking of it in that way. It was always "our most engaged players readily spend on in-game items", and never "the most addicted users spend money so they can continue playing" It was a great workplace, but I don't think it w…
Great example of how language is a tool for thinking, but it's also a tool for not thinking. If you want to ignore or obfuscate something, you can seal it off with euphemisms and misrepresentations, kind of like putting an interface in front of an implementation. And as you pointed out, you can use this tactic to deceive not only others but also yourself.
You can disguise negative information giving it the appearance of a usual positive one (the fake discount).
It's more a property of information than of language, or rather a property of our information processor, so lazy it doesn't check every single piece 3 times but instead rely on habit and context