Earlier quoted context omitted.
> Google+ failed Google itself has lots of (free) content. Search is a medium While stirring content may exist (where is it?) , it rarely meets big tech (so it can be win-win for both)
Youtube, Twitch, TikTok, Instagram, Hulu, Netflix, etc. appear to firmly support that content is king; at least in some small corner of the internet.
Imagine if, to upload a TikTok video, you had to bring it into an editing suite as complex as DaVinci Resolve and tweak all kind of things... add and refine audio tracks... color grade it, etc. It wouldn't have taken off at all.
What all these platforms have in common is that even idiots can use them to make "content"... if you can even call it that.