Just in recent weeks:
- M1 [0]
- A14 in the iPhone 12 Pro (first 5-nanometer chip with 11.8 billion transistors) [1]
Previously, they introduced the first 64-bit CPU in a mobile device, which stunned competitors at the time [2].
Not to mention their excellence in hi-dpi displays. In 2012, Apple launched the MacBook Pro a with "retina" display. It took _years_ for non-Apple alternatives to materialize. In fact, the only comparable laptop display in existence today would probably be the Dell XPS 17" UHD+ (which I own, and it's excellent). However, the MacBook Pro 16" remains superior when it comes to sound quality, form factor (i.e. weight), touch pad precision and latency, thermal performance, etc., despite significant investments from Dell in those areas to catch up. [3]
[0]: https://www.apple.com/mac/m1/
[1]: https://www.apple.com/iphone-12-pro/
[2]: https://www.forbes.com/sites/ewanspence/2015/01/21/iphone-5s...
[3]: https://www.youtube.com/watch?v=72vjKOSwf3M