71–80 of 170 posts
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I was born in Mainz, and lived there for 30 years! Beautiful city, if anybody is in the area, come visit (but don't go to the "Ebsch Seit"=Wiesbaden :) The university has a particle accelerator (MAMI), they do tours!
As a resident of Mainz-Kastel, I am offended. The Ebsch Seit enjoys the far superior view across the Rhine.
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Most German companies work like this, they even have their own moniker: "hidden champions". It appears to work just fine, if you're not selling to the public, what's the point of wasting money making the public aware of you? Also, not every company needs to be a Silicon-Valley-style startup which spouts endless PR nonsense about how their stupid internet-connected coffee machine is going to "change the world".
Your cynicism is misplaced (and borderline arrogant). 1) Germany is ~1% of the world's population, and an economy shrinking in size relative to the 'rest of world' quickly, a 'hidden champion' in Germany is almost irrelevant outside it's borders. The world is a very big place, name recognition matters even within industry settings. 2) BioNTech has been losing money for a few years, they need this deal and everything…
They frequently are absolute market leaders in their little niche.
Everyone is excited about "90% efficacy", but nobody mentions the rate of side effects. Hmm. If this is injected into several billion people, twice into each person, wouldn't you want to know at least an estimate of the ratio before you do that? Especially with mandatory vaccination looming on the horizon.
> The Pfizer/BioNTech Vaccine has been tested on over 40,000 volunteers and interim results suggest it is proving 90 per cent effective at protecting people against the virus.
> But we haven’t yet seen the full safety data, and these findings also need to be peer-reviewed.
> So we have cleared one significant hurdle but there are several more to go before we know the vaccine can be used.
> [...] If the Pfizer vaccine passes all the rigorous safety checks and is proved to be effective then we will begin a UK-wide NHS led programme of vaccine distribution.
https://www.gov.uk/government/speeches/prime-ministers-state...
BionTech needs to hire a top tier marketing and PR team immediately, they are failing bad at early media mentions, press releases and coverage. Unfortunately it's probably not within their DNA and they may not realize what is happening around them. This is a monster, monster opportunity and just 'existing' won't leverage it to the extent they can - it will help them fund, hire more, expand more, do more of what they…
What would they get from that? Even more market capitalization? Unlikely, they are getting plenty as is. The second tier visibility might even help their stock price a little as some particularly uninformed speculants might still fall victim to the illusion that they know more than their peers when buying shares of "the secret behind the Pfizer vaccine".
Every serious investor is a human being - when the become more aware of an issue or person, it becomes more material to them.
The Saudi sovereign wealth assets probably are somewhere near a Trillion dollars, that's a ton of money they need to invest, same for Norway. When they see this on TV, and BioNTech wants to do a $3 Billion raise next year for expansion, then the CEO, already known to the bankers, will be a powerful figure to have on the roadshow. Brand matters far beyond just consumer appeal and marketing.
BionTech needs to hire a top tier marketing and PR team immediately, they are failing bad at early media mentions, press releases and coverage. Unfortunately it's probably not within their DNA and they may not realize what is happening around them. This is a monster, monster opportunity and just 'existing' won't leverage it to the extent they can - it will help them fund, hire more, expand more, do more of what they…
Also, it's a vaccine - what do you need marketing for? It's not like you are going to buy it in a convenience store.
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What would they get from that? Even more market capitalization? Unlikely, they are getting plenty as is. The second tier visibility might even help their stock price a little as some particularly uninformed speculants might still fall victim to the illusion that they know more than their peers when buying shares of "the secret behind the Pfizer vaccine".
They would get the ability to open a lot of doors all over the world for financing, distribution, R&D opportunities - a major increase in power. Every serious investor is a human being - when the become more aware of an issue or person, it becomes more material to them. The Saudi sovereign wealth assets probably are somewhere near a Trillion dollars, that's a ton of money they need to invest, same for Norway. When th…
Why is Pfizer always mentioned in the news when it is BioNTech and Pfizer is "just" a partner? Just as the Chinese drugmaker Fosun is. Sure credit goes to both but this "Dream Team" is BioNTech.
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I was born in Mainz, and lived there for 30 years! Beautiful city, if anybody is in the area, come visit (but don't go to the "Ebsch Seit"=Wiesbaden :) The university has a particle accelerator (MAMI), they do tours!
As a resident of Mainz-Kastel, I am offended. The Ebsch Seit enjoys the far superior view across the Rhine.
Why is Pfizer always mentioned in the news when it is BioNTech and Pfizer is "just" a partner? Just as the Chinese drugmaker Fosun is. Sure credit goes to both but this "Dream Team" is BioNTech.
DW (German government news) refers to both companies in communication.
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Until 2017 this actually was a rule (not a legally binding, just the "honor code") for media, but this got changed after the AfD and other Nazis whined for years that police and media would not "tell the truth" about migrant crimes, "suppress" or "hide" them ( https://www.migazin.de/2017/03/24/presserat-aendert-richtlin... ). A very sad day for our society.
Are you saying that facts should be suppressed because someone might use them the wrong way? Serious question.