“35-50% of clicks on Reddit Ads are fraudulent”

Post by moron4hire » Fri, Oct 09, 2020, 5:19 PM UTC

wtracy wrote: post #48

earthboundkid wrote: post #8

Every newspaper in America has obvious scam ads on its homepage. The whole online ad market is diseased and needs to be uprooted. Common sense fixes: - Never allow dynamic ad content! Ads should be individually approved by publishers and not subject to change after approval. - Ban user tracking and targeting. It's a red queen's race and no one benefits. Everyone is better off once it's illegal. - Pay for ad time slot…

> Never allow dynamic ad content! Ads should be individually approved by publishers and not subject to change after approval. Partially agree. Publishers should definitely be able to blacklist advertisers. However, networks like Google get thousands of ads that run for only a handful of impressions. Asking publishers to manually approve every single ad that might run is onerous. I would like to see approval required…

Post by throwaway0a5e » Fri, Oct 09, 2020, 5:20 PM UTC

Loughla wrote: post #36

dantheman wrote: post #17

If I'm going to see ads, I'd prefer targeted ones personally. Show me something I might want - product discover is actually hard, if an ad can show me something that solves a need/want I have that's great for me and for the company.

I'm the literal opposite. If I have to see the ads, I don't want my data harvested, stored, and shared in an effort to serve them to me. Identify the target audience of the site you're buying ads from, and identify if that is a target audience that you can appeal to. Then buy ad time. Like TV. That way my data is safe, and I'm still exposed to your ads that are relevant to people visiting 'x' site.

Post by surround » Fri, Oct 09, 2020, 5:27 PM UTC

zokier wrote: post #73

I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.

Post by b_ocu » Fri, Oct 09, 2020, 5:28 PM UTC

Liquix wrote: post #71

lorthemar wrote: post #65

Earlier quoted context omitted.

>Pay for ad time slots, not user impressions. This is probably the worst thing you can do to online advertising. It's probably one of the only good things about the online ad industry. If you book time slots, only the biggest players will be able to compete for that slot. Essentially killing the entire selling point of online ads, which is giving a chance to smaller players a chance at the game. I don't want to, ever…

> I don't want to, ever, see online ads transform into TV ads. Targeting would be okay if it was done properly. What's so awful about TV ads? I'd be fine with seeing more "mainstream" ads if the tradeoff was no targeting/tracking.

Post by derivagral » Fri, Oct 09, 2020, 5:29 PM UTC

ffpip wrote: post #37

> Facebook lookalike audiences. Upload customer list (with attributes you want in your targeted demographic) and have Facebook create a lookalike audience for it. Incredibly precise What the fuck? Facebook allows people to do these things?