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How we built a $1M ARR SaaS startup

canny.io

71–80 of 125 posts

Re: How we built a $1M ARR SaaS startup

#71

Congratulations, and great writeup! Compared to other SaaS startups you have seen that eventually fizzled out, what would you guess are the main meta reasons you guys succeeded? In particular, how much value would you attribute to just not giving up at any point? Were there any low morale points on the journey?

Hmm, there's definitely a BIG lag between when you do work (engineering, marketing, etc), and when you see results (revenue). Like months. You really have to be self-driven and have some faith that the work you're doing now will pay off down the road.

There's a quote, "Do nothing, and nothing happens", and it's super true in the early days, before you hire people. If you don't work, your company makes literally no progress whatsoever. This is motivating. Like, everything relies on you, so show up and get it done!

I think a lot of VC-backed companies only get 1-2 years of seed money to try their idea. It took us 1.5 years to make our first dollar, and another year after that to get to profitability. If we were venture backed, we might not have had enough traction to raise our next round, and would have had to call it there.

Similarly, I don't love the "lean startup" approach of trying a bunch of stuff quickly. If you pick a good starting point (big market, competitive differentiators, etc.), and spend years at it, you're bound to have some success. Just due to the sheer fact that you're willing to commit more of your lifetime to solving that problem than anyone else is. That's what worked for us at least.

Re: How we built a $1M ARR SaaS startup

#72

For some reason, I find the writing and decisions to be mature. Shouldn't the early stage product development be messy and full of doubts? I understand the post doesn't capture everything, but it feels the decisions the founders took most of the time had positive outcome. Is this luck or value of product-market fit?

Very interesting and relevant Twitter thread from patio11: https://twitter.com/patio11/status/1312972409809428480

Re: How we built a $1M ARR SaaS startup

#73
post #32

Our startup ( https://serpapi.com , our canny: https://forum.serpapi.com ) is a happy customer of them and it has been instrumental to be able to collect issues from our clients. The alternative was basically a GitHub repo just to collect feedback but Canny is sooo much better.

Thanks so much for being a customer!

Feel to email me if you guys want to do a case study! (julien at serpapi.com) We'll be happy to help out!

Re: How we built a $1M ARR SaaS startup

#74
post #24
post #16

The key learning: Get your product used by the React.js team for hyper growth.

Or: Focus on finding impactful early customers that increase your visibility (and then make them happy). Finding such a great customer may require luck, but that doesn't mean the odds are fixed.

That's far easier said than done for most people though.

Re: How we built a $1M ARR SaaS startup

#76
post #71

Congratulations, and great writeup! Compared to other SaaS startups you have seen that eventually fizzled out, what would you guess are the main meta reasons you guys succeeded? In particular, how much value would you attribute to just not giving up at any point? Were there any low morale points on the journey?

Hmm, there's definitely a BIG lag between when you do work (engineering, marketing, etc), and when you see results (revenue). Like months. You really have to be self-driven and have some faith that the work you're doing now will pay off down the road. There's a quote, "Do nothing, and nothing happens", and it's super true in the early days, before you hire people. If you don't work, your company makes literally no pr…

> Similarly, I don't love the "lean startup" approach of trying a bunch of stuff quickly. If you pick a good starting point (big market, competitive differentiators, etc.), and spend years at it, you're bound to have some success. Just due to the sheer fact that you're willing to commit more of your lifetime to solving that problem than anyone else is. That's what worked for us at least

This is what my thinking has shifted to as well. Play long term games instead of trying to make a quick buck.

If you're trying to do something very innovative, I understand why the lean startup method is advised so you don't waste a lot of time. But if you're going into an existing market, I'm not sure it's the best approach.

Re: How we built a $1M ARR SaaS startup

#78

It never made sense to me why these kinds of 'marketing', 'feedback gathering', 'a/b testing', 'email campaign management' and 'project management' tools seem to always make so much money when clearly they add no value at all to the businesses who use them or their customers. They just keep employees busy and create more jobs. I blame the Federal Reserve Bank's money printing. One of the Fed's 2 mandates is 'job crea…

Have you ever considered that you might be wrong about “these kinds of tools” not having value?

Re: How we built a $1M ARR SaaS startup

#79

Why would you write an article about your first fire? How immature can you be? "We really wanted someone who would live and breathe Canny." Delusional owners.

the linked blog post for that gave me some serious raised eyebrows

> Within the first week, we had over 100 applicants for our content manager position. We easily passed on 90% of applications that:

>Opened with something like: “Dear Hiring Manager” or “Dear Sir/Madam”

am i taking crazy pills? why would you pass on someone just for that?

Re: How we built a $1M ARR SaaS startup

#80

Why would you write an article about your first fire? How immature can you be? "We really wanted someone who would live and breathe Canny." Delusional owners.

the linked blog post for that gave me some serious raised eyebrows > Within the first week, we had over 100 applicants for our content manager position. We easily passed on 90% of applications that: >Opened with something like: “Dear Hiring Manager” or “Dear Sir/Madam” am i taking crazy pills? why would you pass on someone just for that?

I interviewed with them this summer and they did then and continue to come off really snarky. Glad I took something else
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