What's the goal of this campaign? To raise awareness about Firefox's products and increase users? If so, who is the target demographic? The art and style look like they belong on Nickelodian. It's giving me a "Hello, fellow kids" vibe.
It reminds me of GOG's fckdrm.com site, that it looks like has been down for about a month but used to look like this: https://web.archive.org/web/20200817145700/https://fckdrm.co... I guess it wouldn't be down if it was wildly successful. Also, to their credit GOG was promoting DRM-free in general and it wasn't just an ad for GOG but linked to other DRM-free stores, including direct competitors. I see there are a fe…
Weirdly, Steam doesn't get enough credit for being DRM-free for many of its games; games that don't ship their own DRM or use Steam CEG are effectively as DRM-free as GoG games are. You can't transfer them out of your account, but you could zip up the folder they reside in and copy it to another machine without problems.