71–80 of 82 posts
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Just look how much free publicity Apple gets by having a legion of dedicated fans. Imagine how much money they'd need to get that kind of media/social media coverage if nobody liked their products.
And yet Apple still has a huge marketing budget (which really should be even bigger, except they put their storefronts in a separate part of the budget). I mean, yes, you need to allocate money differently depending on your market position, but large companies spend a lot on marketing, whether they're Apple or Nokia. So I don't understand your point. Nokia spends a lot on marketing. Apple spends a lot on marketing. N…
Oh sweet, another font where the word "I'll" looks bizarre.
Chrome 9.0.597.83 beta for Linux does not do a very good job with the kerning on that page. Not sure if it's bad hinting or just poor rendering, though.
And the links for download: http://brandbook.nokia.com/other_files/Brand_Book_v2.2_2011/... http://brandbook.nokia.com/other_files/Brand_Book_v2.2_2011/... As posted here: http://craig.dubculture.co.nz/blog/2011/03/26/putting-nokias...
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Nokia is a global company that does many tens of billions of dollars a year in revenue. Believe it or not, they did not commission a new typeface to impress Reddit and HN. This is not part of their plan to take on iOS and Android. So, I don't understand the point you're making with your comment. Are you suggesting that everything at Nokia come to a complete standstill until they can placate smartphone pundits? It's j…
FWIW, Apple redefined mobile computing while using an off-the-shelf font. Helvetica, no less. The actual story is goofy no matter how you slice it. If someone wants to take a little potshot at WP7, where's the harm? We're really losing out to the vast and deep discussion that would otherwise be happening about Nokia's profoundly important piece of R&D here?
If you look at it from the perspective of 'hey, we designed this new font which we think is cool' then I wouldn't call it goofy.
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FWIW, Apple redefined mobile computing while using an off-the-shelf font. Helvetica, no less. The actual story is goofy no matter how you slice it. If someone wants to take a little potshot at WP7, where's the harm? We're really losing out to the vast and deep discussion that would otherwise be happening about Nokia's profoundly important piece of R&D here?
It's goofy if you look at it in the context of how Nokia's going to get their act together on smartphones. If you look at it from the perspective of 'hey, we designed this new font which we think is cool' then I wouldn't call it goofy.
The first thing Steve Jobs did when he got back to Apple was utterly gut the company of every single project that wasn't advancing the company's future. That's how you come back from the brink.
Or you design fonts. It just feels like moving around deck chairs to me. They don't have the luxury of dicking around on fonts. When your house is on fire, you don't pause to fold your socks.
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It's goofy if you look at it in the context of how Nokia's going to get their act together on smartphones. If you look at it from the perspective of 'hey, we designed this new font which we think is cool' then I wouldn't call it goofy.
It's goofy as long as Nokia is truly a company facing a precipice. The first thing Steve Jobs did when he got back to Apple was utterly gut the company of every single project that wasn't advancing the company's future. That's how you come back from the brink. Or you design fonts. It just feels like moving around deck chairs to me. They don't have the luxury of dicking around on fonts. When your house is on fire, you…
Is this true?
I know they dropped the ball recently on smart phones but they still have a big market on dumb/feature phones. And there's a whole world of people who don't use or want a smart phone.
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It's goofy as long as Nokia is truly a company facing a precipice. The first thing Steve Jobs did when he got back to Apple was utterly gut the company of every single project that wasn't advancing the company's future. That's how you come back from the brink. Or you design fonts. It just feels like moving around deck chairs to me. They don't have the luxury of dicking around on fonts. When your house is on fire, you…
It's goofy as long as Nokia is truly a company facing a precipice. Is this true? I know they dropped the ball recently on smart phones but they still have a big market on dumb/feature phones. And there's a whole world of people who don't use or want a smart phone.
http://www.engadget.com/2011/02/08/nokia-ceo-stephen-elop-ra...
Taking a status quo position and building their business around a commodity that was hot 10 years ago doesn't seem like the right way to guarantee Nokia's future.