gTLDs are nothing but a money play by ICANN and registrars and really make the internet a (slightly) more confusing and dangerous place. Within epsilon, all the money spent by companies on gTLDs is dead weight with no payoff in increased usability but only to prevent some naive user from being tricked. The advice I give my non-techie friends is avoid going to any business website that is not a “.com”
I bought netflix.soy
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Re: I bought netflix.soy
#72gTLDs are nothing but a money play by ICANN and registrars and really make the internet a (slightly) more confusing and dangerous place. Within epsilon, all the money spent by companies on gTLDs is dead weight with no payoff in increased usability but only to prevent some naive user from being tricked. The advice I give my non-techie friends is avoid going to any business website that is not a “.com”
> The advice I give my non-techie friends is avoid going to any business website that is not a “.com” You can't actually mean that? Country TLD? (Eg .CA) I'm actually pretty impressed by how the .CA registry (CIRA) has branded itself in Canada. There's even a bit more legitimacy for sites because it's clear they're operating in Canada (or have at least made an effort for Canadian representation).
Re: I bought netflix.soy
#73Re: I bought netflix.soy
#74Interestingly, I recently saw a couple a couple of google.* domains available on Google Domains, including some reasonable-sounding ones: IIRC, google.tech (edit: google.page), google.business, and google.camp. Tried to purchase them but they instantly became unavailable the moment I tried to do so. The cynic in me thinks that Google has a special check for those and renews it themselves if someone tries… More genera…
Companies like Mark Monitor will buy all of the .tld's for you-- and continually grab new ones (as the set of TLDs is constantly growing). At Netflix's size, I would assume they would've paid for such a service.
Regardless, they certainly can register all the names for you, if that's what you ask them to do, but at some point, there's an awful lot of names, and it feels extortiony to pay for them all. I was working for a MarkMonitor client when the 'landrush' for all these new tlds was happening, and we'd get frequent emails about which tlds were going live soon, so we could decide if we wanted foo.bike or foo.sexy or foo.personals, or whatever. And then, if we wanted to pay rediculous prices to get it early, or wait and see if we could get it at normal price (+ hefty MarkMonitor markup). We would almost certainly win a UDRP, but that's expensive too.
Then we got bought, and the new corporate overlords liked throwing money away on dumb domains, so foo.bike got registered by their team (and they had an actual domain team, so I got to shed that hat).
Re: I bought netflix.soy
#75If these companies notice, they can file a UDRP ( https://en.wikipedia.org/wiki/Uniform_Domain-Name_Dispute-Re... ) request, on the basis that the domains infringe their trademarks, and were registered and used in "bad faith".
>and were registered and used in "bad faith". How were they registered in bad faith? He's not extorting money from netfilx, nor is he trying to deceive people into thinking he's neflix.
Re: I bought netflix.soy
#76> large sum of money No, they will file a dispute and get them at registration cost, because they own the trademark.
Re: I bought netflix.soy
#77If I were a blackhat with money, I'd register the ".con" TLD.
... Sure hoping a whitehat gets it first.
Re: I bought netflix.soy
#78It is not. The explosion of TLDs is bad. It's simply a racket. But, Google supported it. So if they happen to suffer some of the consequences... so be it.
Re: I bought netflix.soy
#79Earlier quoted context omitted.
Infrastructure changes aren't even needed; Google already owns the .google TLD. All they would need to do is attach an A record to the root.
ICANN doesn't allow A records on the DNS root on gTLDs. If they did, we already would've.
Re: I bought netflix.soy
#80Earlier quoted context omitted.
Could anything worse than losing out on the registration fees ever actually happen?
Yes. You might have to deal with the hassle and expense of being sued. There's all downside and no upside to playing this particular stupid game.
But... INAL and this is not legal advice.