Earlier quoted context omitted.
It's a running joke in our house. I start off wanting to make some mashed potatoes, and time and time again, I have to suffer through someone's life story--the camping trip in North Dakota when Susan's husband first discovered his love of homemade sour cream--etc. Makes me wonder if a super barebones recipe site that literally just has recipes and absolutely no fluff would be something people would gravitate towards.
Having thought about this and my own use of cookbooks as loose inspiration rather than actually to follow in detail, I have come to the conclusion that the "fluff" is what most of the recipe-reading public want. In particular, the fluff has value even if you never cook the recipe! Which saves a lot of time and inconvenience on your part while still giving the same warm fluffy feelings. Actual "I have these things and…
It's also the little touches of humanity that people want if they want to follow a particular food blogger. The anecdotes add up over time to a sense of following a workplace or family sitcom to follow week to week (whether they make the recipes or not). It's a daily or weekly "soap opera" ("flour opera"?) of an acquaintance or "friend" that you also like to crib recipes from from time to time.
Where these recipe bloggers have their steadiest audiences, those stories at the top of the recipe are the real draw day-to-day, and the recipes the fun addendum to bookmark for later.