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Shopify CTO: our platform is now handling Black Friday level traffic every day

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Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#71
post #29
post #13

I hold a pessimistic viewpoint because it's a lot more insightful to look at losses than it is gains. With so much brick-and-mortar retail shut-down, retail has to happen somewhere, so it's going to happen online. Increases in product sales online could result in net declines for the product group when you factor in the loss of B&M sales. I think the logical result here is pretty well-represented in how some public c…

Amazon not only recovered their dip, but renewed their 52 week max several times already. And they don't even make much from online retail. To make matters more interesting, AWS seems to be _much_ busier than usual, and spot capacity is all but gone, at least at the price we were paying before. I'm not even sure why that is.

> To make matters more interesting, AWS seems to be _much_ busier than usual, and spot capacity is all but gone, at least at the price we were paying before. I'm not even sure why that is.

Because a lot of the online services that are seeing higher use (whether it's telework support, e-commerce, or otherwise) are, in whole or in part, hosted on AWS.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#72

Earlier quoted context omitted.

I’m worried about the YMCA. They do an admirable job of serving the community and poorer populations, but they apparently do so (at least here) by discounting on income. If they lose any significant portion of the people who could afford to buy home equipment, can they still serve those who can’t?

I still keep my YMCA membership at the moment. YMCA and Boys and Girls Club had a huge impact on my childhood.

Yeah, I'm fine with my small contribution to the cause; it's been very important to me over the last few years, so I'm not in any hurry to terminate my membership.

Whether I'll use it again once it's open, though, is a much trickier question.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#73
post #33

I am presently scaling a client on Shopify who started at a 30k a month ad budget. Today we scaled past $8,000 per day (So a little under 250k a month). I fully expect and we'll hit $500,000 a month in ad spend for them monthly probably in the next 2 weeks. The combination of increased screen time and major companies pulling ad dollars has cratered media prices, and in the process, created a once in a decade opportun…

I am not being judgemental, rather trying to understand how you get fish of that size with your far-from-well-designed website (from your profile), and far-from-rich marketing contents. Is that luck? Or, your lack of time to work on your own presentation? Again, I am seriously not being judgmental, I am curious.

Incredibly judgmental.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#74
post #3

I've been talking to as many companies as I can during all of this. The surge is not evenly distributed but a lot of companies are seeing surprising upticks in online traffic and sales. The big question though is how long will this last? I think the general population has not yet appreciated the possible severity of the ensuing economic downturn. A lot of trade publications are already starting to sound the alarms on…

> I think the general population has not yet appreciated the possible severity of the ensuing economic downturn.

I think the general public has not yet appreciated the current severity of the present economic downturn, much less the future possibility.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#75
Their stock is booming as well.

This is a fundamental repricing, going forwards ecommerce will become the norm as the slow adopters move onto it quicker. SHOP could be worth way more under a post pandemic economy. This isnt the same economy as three months ago, certain companies are worth more and certain ones are worth less. The money to be made in options is in understanding these repricings and exploiting them, a stock at ATH right now is a stock that may actually grow more in the future, its post pandemic outlook is only in the process of being priced in......

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#76
post #49
post #44

Earlier quoted context omitted.

It's in the semi-custom home goods category. Can't get more specific than that.

I sell wall maps: https://ramblemaps.com Just started 3/22. They aren't exactly flying off the shelves. We're getting good traffic but conversion rate is very low. Would you expect a business like mine to be doing well in this climate? Since we're a new business it's hard to tell if it's our product or the market that is our problem.

These are beautiful. Happy to give you a free chat if you're looking to get pointed in the right direction marketing wise. My email is in my profile.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#77
post #33

I am presently scaling a client on Shopify who started at a 30k a month ad budget. Today we scaled past $8,000 per day (So a little under 250k a month). I fully expect and we'll hit $500,000 a month in ad spend for them monthly probably in the next 2 weeks. The combination of increased screen time and major companies pulling ad dollars has cratered media prices, and in the process, created a once in a decade opportun…

I am not being judgemental, rather trying to understand how you get fish of that size with your far-from-well-designed website (from your profile), and far-from-rich marketing contents. Is that luck? Or, your lack of time to work on your own presentation? Again, I am seriously not being judgmental, I am curious.

You aren't wrong it's been on my list forever to work on my site. FWIW some of the best media buyers I know though literally don't have websites.

I've been doing Facebook ads for 9 years. My team and I are a white label agency so we do the media buying for creative shops, designers, content marketers, etc. So I didn't land any client. I partnered with the folks that did. I got the partnership by putting out a ton of content on Youtube (Over 20 hours worth), through doing a 30 episode deep podcast on running an advertising agency, and being super helpful in a number of Facebook groups, Linkedin groups, etc. for years.

Tl;DR Content Marketing + Networking

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#79
post #40
post #18

Earlier quoted context omitted.

Same in France, most makeup brands are x2-x3, fashion is x1.5 to x6 In France there is no increase of unemployment, instead they are at home getting paid, I guess they have a lot of money to spend as they can't party or go the restaurant It is actually quite visible here : https://contentsquare.com/covid-19-ecommerce-impact-data-hub...

Only 9 million people in furlough (with gov benefits); so a third of the working population. The economic shock is going to be brutal.

Don't think so for France. The state gives too good benefits and it already announced it will be maintaining paychecks for all unemployed.

However that's billions over billions of new debt taken, and it's gonna be brutal to pay back in the next decade.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#80
post #14

Earlier quoted context omitted.

Good story here https://www.visualcapitalist.com/shoppers-buying-online-ecom... Food, workout items, entertainment. A lot of categories are through the roof!

> workout items I wonder if gyms will ever come back from this. Gold's announced yesterday they are permanently closing 30+ locations. Even when people go back out, gyms were never the cleanest places to start with. Some places will require masks for the near future, so how does that work at a gym? Now that I'm been forced to finish my home gym, I'll likely cancel my membership once things open again.

Personally, I really miss going to the gym. I like the routine of going somewhere else, and having lots of other people around. My gym has lots of equipment and classes I want to try, and also has saunas and pools that I really miss. I am working out in my living room or basement now, and it's really not the same.
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