Pretty cool tech although I feel they may have missed the moment as AWS, Azure and GCP are becoming hypercompetitive to solve all things related to data/storage. Azure has been churning out major updates to its services and clearly taking inspiration from companies like Snowflake. AWS I think hesitated to compete with Snowflake as they were running on AWS anyway - win/win for them. Snowflake had incredible timing as…
Snowflake still doesn't an answer to streaming data (other than their fragile Kafka connector) and Azure Synapse still isn't publically available even months after their announcement.
AWS had a good headstart but they keep piling on more products and features that it's now a big mess and requires yet another tool (AWS Lake Formation) just to wire it all up.