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Match.com Used Fake Ads to Swindle Users, F.T.C. Says

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71–80 of 508 posts

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#72
post #45

Rewriting one of my earlier comments: I have used Tinder (owned by Match) before and it was one of the must frustrating experiences ever. First, they do shady things with your data. Since I made a Tinder account I been getting constant ads for random dating sites. This have been going on for months. God knows how many companies now have my data. Second, they employ dark patterns: 1) Easy account deletion. Why does th…

And if you complain about your experience in an open forum you get berated by people assuming you arent attractive or your profile isnt good

Glad to see the FTC curbstomping it

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#73
post #20

I think it's a fatal flaw in the dating site business model, to be honest. Their incentive is for you to stay on the site for as long as possible. If you could find a relationship quickly and then they would leave the site quickly. This would reduce the amount of ad and subscription revenue, in addition to reducing the size of the pool of "potential matches", discouraging those who have more trouble finding someone.

It would be nice to have a dating site where potential matches were verified, including height, weight, and photo. Perhaps have them visit a kiosk in a participating business to get a photo taken from a standard angle (no "myspace" angles) along with a verified height and weight (stand on a scale!)

I see you're getting downvoted, which is funny because I've proposed the same idea on HN a few times and a lot of people thought it was a good idea. Maybe the weight thing isn't necessary with everything else in play, but otherwise I think this is something that should be tried. Yet nobody has bitten. Perhaps that means it's either not viable or of interest to investors.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#74
post #24

Earlier quoted context omitted.

What would you change if you were to build a new dating app to disrupt the market?

I have a lot of thoughts on this, so excuse the long post (maybe I'll write a blog post on it at some point): First, there's a clear (and artificial) skewing of supply-demand curves. There are probably like 30 (active) guys for every 1 (active) girl on these apps (looking at you, Tinder). This creates an imbalance where women are incredibly selective while men end up being incredibly non-selective (e.g. swipe right o…

Interesting insights, thanks. You stated:

>"First, there's a clear (and artificial) skewing of supply-demand curves. There are probably like 30 (active) guys for every 1 (active) girl on these apps (looking at you, Tinder)"

Are there sources you could share that support this?

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#77
post #4

The FTC needs to come down hard on this. Extremely hard. This isn't just a trick, it's outright fraud. They're playing with people's emotions and not just giving them nothing - they're abusing people's most basic need of feeling loved. Think about how vulnerable people become when they're searching for love. And then this corporate giant comes in with an army of psychologists, A/B tests, and analysts to figure out ho…

The worst part is that match owns pretty much all other dating apps- tinder, Okcupid, pof etc.

Imagine having that much influence over the reproductive habits of the masses. It's pretty dystopian, given how normalized(and some would say required) online dating has become.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#78
post #25

Earlier quoted context omitted.

A bit presumptuous to assume the OP is a gay male, no?

It's no more presumptuous to assume OP is a straight male.

In the absence of other evidence, gay male is about two to four bits of entropy more presumptuous than straight male.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#79
post #24

Earlier quoted context omitted.

I have a lot of thoughts on this, so excuse the long post (maybe I'll write a blog post on it at some point): First, there's a clear (and artificial) skewing of supply-demand curves. There are probably like 30 (active) guys for every 1 (active) girl on these apps (looking at you, Tinder). This creates an imbalance where women are incredibly selective while men end up being incredibly non-selective (e.g. swipe right o…

Interesting insights, thanks. You stated: >"First, there's a clear (and artificial) skewing of supply-demand curves. There are probably like 30 (active) guys for every 1 (active) girl on these apps (looking at you, Tinder)" Are there sources you could share that support this?

http://www.netimperative.com/2019/04/online-dating-trends-me...

There are a lot more, this is one of the first that popped up on Google. I don't think the article even accounts for account activity, or the numbers would look much worse.

Re: Match.com Used Fake Ads to Swindle Users, F.T.C. Says

#80
post #24

Earlier quoted context omitted.

I have a lot of thoughts on this, so excuse the long post (maybe I'll write a blog post on it at some point): First, there's a clear (and artificial) skewing of supply-demand curves. There are probably like 30 (active) guys for every 1 (active) girl on these apps (looking at you, Tinder). This creates an imbalance where women are incredibly selective while men end up being incredibly non-selective (e.g. swipe right o…

I believe incentivizing meeting IRL is the lynch pin to disrupting the existing market. My idea is that at some point after the initial match, both users put in $5. Doing so gets them a coupon/something worth $15 at an app-chosen local restaurant or bar. If one person does not show up, the other person gets $7. (The important part is those prices relative to each other rather than those specific values.) The way this…

You could do it without money. You could have both users "check in" at the location of the date. If a user is continually bailing on dates, the app could show them less.
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