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Automattic raises $300M at $3B valuation from Salesforce Ventures

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Re: Automattic raises $300M at $3B valuation from Salesforce Ventures

#72

> “The roadmap is the same. I just think we might be able to do it in five years instead of ten,” Mullenweg said. I tried to hunt for why the investment was taken and this is all the article mentions. It just doesn’t make sense to me. I’m guessing that competition is heating up and they need marketing fuel to keep people on the platform while they transform it from a duct taped blogging tool to something more flexibl…

I've been playing with WebFlow a lot lately after using WP for years. I'm not a designer but the sheer amount of control that I can have directly on WP is really incredible.

I know there are a million visual designer plugins/themes for WP - but I've tried them all and WebFlow makes them look like kid's toys.

There's some limitations with WebFlow, but I'm making it my 1a option going forward.

Re: Automattic raises $300M at $3B valuation from Salesforce Ventures

#73
post #24

DHH isn't too thrilled about this. > “We want every website, whether it’s e-commerce or anything to be powered by WordPress” is a nasty, monopolistic goal. Listening to Matt muse about 85% marketshare dreams is a real downer. But $300m is a down payment on monopoly dreams. full thread: https://twitter.com/dhh/status/1174695189090308096

As far as I know, DHH isn't a big fan of investments in general.

Re: Automattic raises $300M at $3B valuation from Salesforce Ventures

#75
post #70

Earlier quoted context omitted.

Where it's possible, I'll always invest in product and engineering over marketing (specifically external ad spend). The Tumblr acquisition is a good example of that, we actually scaled back WP.com marketing in anticipation of that to give more room to bring on Tumblr's entire 200ish-person team. 90%+ of our growth is organic, and that percentage is going up.

If you ever have offices in Atlanta, let me know, I'd love to apply. :)

We don't have offices. 100% distributed. You should apply: https://automattic.com/work-with-us/

Re: Automattic raises $300M at $3B valuation from Salesforce Ventures

#76

> “The roadmap is the same. I just think we might be able to do it in five years instead of ten,” Mullenweg said. I tried to hunt for why the investment was taken and this is all the article mentions. It just doesn’t make sense to me. I’m guessing that competition is heating up and they need marketing fuel to keep people on the platform while they transform it from a duct taped blogging tool to something more flexibl…

Competition in the enterprise market is also heating up.

Adobe Experience Manager can be mentioned as an inferior product tech stack wise, but strong marketing including targeting the C level with PowerPoint presentations let’s it win customers.

Feature wise Wordpress needs to do something at the analytics level. It does not make sense to host everything via Wordpress however everything data related is done via third party analytics. This is also Adobe’s selling proposition (marketing cloud) and they have a point here, however weak, since for example Adobe Target is some very basic “if then” rule system. But it might impresses C level noobs. ;)

Re: Automattic raises $300M at $3B valuation from Salesforce Ventures

#77
post #69
post #48

Earlier quoted context omitted.

My understanding is that Automattic owns WordPress.com and not WordPress.org. i.e: You can be in Automattic business and make a dev team larger than them that develop the core WordPress. They don't rule WordPress the open source product but just are a company that made it.

Interesting that "whois wordpress.org" doesn't show who owns it.

It's the WordPress foundation. It's on Wikipedia.

Re: Automattic raises $300M at $3B valuation from Salesforce Ventures

#78

Does anyone else see a misalignment between the $3B valuation and the huge impact Wordpress has had on the internet? 1/3 of all websites are powered by Wordpress, yet they seem to be valued low compared to other tech companies.

Usage doesn't mean much if you don't have the users' data.
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