Considering that Google (search) still lists plenty of FTP results, many of which have been extremely useful to me, this seems like another move to bully the Internet into what Google wants it to be. Will it start removing those results, effectively censoring another huge chunk of the Internet? It's already hard enough to find older/more obscure information, and FTP sites are more likely to be in that category. Also,…
But my gut reaction to reading this concern is actually: why do you think this is “bullying” and not “opening the door for a niche competitor”?