Earlier quoted context omitted.
> "The average person doesn't know it exists" Is there any evidence to suggest the average person really cares about privacy online to such an extent?
http://blogs.wsj.com/digits/2010/12/21/web-surfers-troubled-...
"90% of respondents said they pay little or no attention to online ads."
eg the respondents are in no way a representative sample.
It also sounds like an entirely loaded poll - eg "Would you like more ability to opt out of online tracking".... "um... yes? I guess".
There's so much FUD around the issue - "should advertising networks be allowed to target products to you based on tracking". The term 'tracking' sounds bad. It sounds like they are monitoring everything you do, when in fact they're just storing a cookie and noticing which other sites you visit that also carry ads from the same network.