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Twitter confesses to more adtech leaks

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Re: Twitter confesses to more adtech leaks

#71
post #63

Earlier quoted context omitted.

I'm an american who is not on twitter. We have these things called news outlets, newspapers, and so forth. Apparently these places take an interest in what the president does. weird, I know...

Are you saying Americans can live without seeing the president rant on Twitter? I wonder if I can do my own research that's greater than 140 characters...

Americans can, the American media can't (which is WHY he does it lol).

Re: Twitter confesses to more adtech leaks

#72

Earlier quoted context omitted.

Blocking ads won't stop your info from being shared during the auction. That's a back end data transfer.

Depends on the block really. If you are using a blocker that just removes it from the UI, then yes the auction is still occurring. If you are blocking the JS code from even executing, then no data is transmitted. Unless I'm totally misunderstanding things, if the code doesn't run, then nothing happens.

For 3rd party ads, that is sometimes correct. What blocking js does is prevent cookie stitching, ie the joining of the first party id with the 3rd party cookie id. This is necessary for external ad networks.

Twitter runs mostly their own ads afaik, so they don't face this problem.

Re: Twitter confesses to more adtech leaks

#73

Earlier quoted context omitted.

I'm confused. If this technology is so pervasive and supposedly efficient, why do I always get such terrible ads, completely irrelevant to my interests? Usually the only targeted ads I get are ads for products I was searching for to buy, but usually they show up after I bought the product, so, no, I am not going to buy a new fridge within few years anyway.

Part: - Confirmation bias. You remember the irrelevant ads, because they made you do a double take, they stood out as unusual. - The terrible ads are actually effective at getting clicks from people with similar interests, but less of an aversion to ads, less ad-blindness due to depression, more willing to buy online, ... - Especially with retargeting (what you describe with the fridge), the CTR is higher than with n…

Let us not forget the Endowment Effect.

I'm struggling to find my sources, but I read years ago that most advertisements for cars are not to encourage more people to buy a new car, but are actually aimed at people who already own the car. Seeing their purchase being advertised on TV increases it's relative value to them.

Ultimately they feel affirmed in their purchase, overvalue their "asset", and increase in brand loyalty.

Re: Twitter confesses to more adtech leaks

#74
post #13
post #2

> 'fesses up Can we have proper English at least in the HN submission titles? I know that this is a direct quotation of the original, but "confesses" is much clearer and more readable than the original slang term.

>Can we have proper English [...] , but "confesses" is much clearer and more readable than the original slang term. I can't speak for non-native English readers' difficulties but as an fyi... "confess" is not an exact replacement for "fess up" because both have different connotations . Therefore, if the (USA) writer is deliberately using connotations to shade the text, then the more informal "fesses up" is also prope…

Agreed, but "proper" English could still be used; "admits" works as an alternative to "''fesses up"

Re: Twitter confesses to more adtech leaks

#75

Earlier quoted context omitted.

I'm an american who is not on twitter. We have these things called news outlets, newspapers, and so forth. Apparently these places take an interest in what the president does. weird, I know...

A) Almost all websites from newspapers and other outlets have many of the same advertising problems on them. In fact, I would imagine sites like twitter have more control over the ads placed on them than many websites for local papers. B) Whenever announcements or tweets or other newsworthy events are reported in the paper, I still like to go to the primary source to get the full context. So, the solution you propose…

Thank you, this is the point of my comment above. Also, many of the small announcements made by schools, police departments, parks, utilities, etc are not considered newsworthy and so Twitter or Facebook is literally the only source of that information.

Re: Twitter confesses to more adtech leaks

#76

So there are essentially remnants of our browsing history linked to our devices shared among numerous ad companies. They then serve relevant ads for us all over the web depending on where they are being paid to display relevant ads. Twitter is at it. We've experienced the same behavior from Google & God knows Facebook is at it too. I've even had conversations where the only connection we had to the web was our locall…

This is conspiracy theory nonsense. If they could do this they'd be selling it (Amazon doesn't give away stuff like this for free) and people would be lining up to buy it.

Sheer nonsense.

Re: Twitter confesses to more adtech leaks

#77

There is no shortage of good reasons to block ads. Passive ads no longer exist, if they ever did. They are all actively exploiting, tracking, and selling you- even if you never interact with them. Some might say, "Stop using twitter", but how is any American supposed to do that when the President of the United States uses it as his platform? Beyond Twitter, there is no shortage of school systems, police departments,…

I believe one essential step in the right direction would be to create an ad platform that allows companies to create and developers to show truly passive ads. To specify what I mean: Display a jpeg with the advertisement and link it to a website using a referral ID in the URL. This referral ID would obviously only be a vague indicator of success, but I believe that even though targeted advertising might be more effective, there is a market for 'universal advertising' (for commodities most people use like toothpaste, cars or breakfast cereal).

The revenue model might be slightly different from platforms like AdSense, where instead of paying per 1M impressions you would maybe choose a newspaper like model where the advertiser pays a fixed price depending on the property that displays the ad.

And the cherry on top: All of this would be GDPR compliant right out of the box, so no hour-long fiddling with the ToS agreement.

Re: Twitter confesses to more adtech leaks

#78
post #69

"We are committed to providing you meaningful privacy choices" -> "We are committed to selling your data if you let us" I hate this sort of pseudo-friendly weasel-wording that's getting increasingly popular these days.

My favorite is from Amazon, when selling Prime. "We are sorry to hear that you do not want FREE two day shipping." It really agitates me. I wish it didn't bother me so much but it cuts pretty deep sometimes.

I think there's a linguistic study in there somewhere, tracking how US commercial culture ended up settling on stilted, awkward, passive-aggressive delivery mixed with robotic Gee-Golly Isn't Everything So GREAT phrasing for all communication with the cattle.

I mostly find it ridiculous. Reminds me of stock phrases used by grubby bureaucrats asking for a bribe. But then just about everything about Amazon (and related automate-everything customer service shops) reminds me of the worst sorts of governmental dysfunction. If what you want is what they want or they have some reason to care about you, things are great. Otherwise, you don't even get indifference; you're literally arguing with a machine.

Re: Twitter confesses to more adtech leaks

#79
post #77

There is no shortage of good reasons to block ads. Passive ads no longer exist, if they ever did. They are all actively exploiting, tracking, and selling you- even if you never interact with them. Some might say, "Stop using twitter", but how is any American supposed to do that when the President of the United States uses it as his platform? Beyond Twitter, there is no shortage of school systems, police departments,…

I believe one essential step in the right direction would be to create an ad platform that allows companies to create and developers to show truly passive ads. To specify what I mean: Display a jpeg with the advertisement and link it to a website using a referral ID in the URL. This referral ID would obviously only be a vague indicator of success, but I believe that even though targeted advertising might be more effe…

This has already been done and failed: http://decknetwork.net/
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