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Facebook launches searchable transparency library of all active ads

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Re: Facebook launches searchable transparency library of all active ads

#71

This is really interesting, can see ads by anti-vaxxers, for instance this one runs a lot of them https://www.facebook.com/ads/library/?view_all_page_id=17975...

Wow this is a library of conspiracy theory ads.

Surprised I didn't see a chemtrail one in there.

Re: Facebook launches searchable transparency library of all active ads

#72

I wish they would just launch a friggin paid option. No ads, no data collection (for selling, I understand they need some to literally make the site function). I happily pay youtube for an adfree experience and wouldn't balk at doing the same for facebook.

They have a paid option. Advertisers pay them to show you ads and get your data. You are not a customer. You are the product. Produce doesn't get to chose how and where it is displayed.

This!

Re: Facebook launches searchable transparency library of all active ads

#73
post #47

Earlier quoted context omitted.

Things like this always remind me of this awesome talk: https://www.youtube.com/watch?v=1KVyFio8gw4 The example starting at 9:45 especially relates.

FYI, there is a neat trick for deep linking directly to timestamps on youtube, for example https://www.youtube.com/watch?v=1KVyFio8gw4&t=9m45s

or right click on the video and "Copy video URL at current time"

Re: Facebook launches searchable transparency library of all active ads

#74
post #42

Trump has spent around $11M on ads just on Facebook. If you go into the ad details you'll see how he targets different genders, age groups according to states: https://www.facebook.com/ads/library/?active_status=all&ad_t...

I think it's even more interesting to see the Democrat side: * O'Rourke $8.4M * Harris $1.6M * Warren $1.3M * Booker $800K * Sanders $685K * Klobuchar $365K * Yang $120K * Buttigieg $10.5K Why is everybody else spending so much less than O'Rourke? Does his campaign actually have that much more money compared to the other campaigns?

https://www.cnbc.com/2019/03/18/beto-orourke-support-from-bi...

https://news.vice.com/en_us/article/qvy58m/beto-orourke-tops...

https://www.thoughtco.com/bundling-political-contributions-l...

Re: Facebook launches searchable transparency library of all active ads

#76

I wish they would just launch a friggin paid option. No ads, no data collection (for selling, I understand they need some to literally make the site function). I happily pay youtube for an adfree experience and wouldn't balk at doing the same for facebook.

People with disposable income to spend on web subscriptions are exactly who all the advertisers want to advertise to!

Re: Facebook launches searchable transparency library of all active ads

#79
post #16

Apparently yoga studios running ads are often blocked for being "political" or of "national importance". Oh dear, facebook, oh dear. https://www.facebook.com/ads/library/?active_status=all&ad_t...

Interesting. I've heard the argument that yoga is part of India's soft power [1], though it's a little hard to believe that's why Facebook classified it as political or important.

[1] https://www.foreignaffairs.com/articles/india/2015-01-25/yog...

Re: Facebook launches searchable transparency library of all active ads

#80
Quicksearch for Germany for some political parties:

SPD: 880 adds

FDP: 96 adds

Grüne: 3 adds

Die Linke: 2

AFD: 2 adds

CSU: 1 add

CDU: 0 adds (?!)

Obviously there's a lot of subpages (youth organisations, state organisations) as well but I found it interesting that only one party (or two if you want to count FDP) seems to actively use FB adds linked to their official pages. Will be interesting to poke around in this dataset.

Looking for something downloadable. The dropdown for weekly CSV-files only shows USA, India and UK. I'm not sure it's that useful because it only contains "Page Name", "Disclaimer", "Amount Spent", "Number of Ads in Library". The actual adds would be much more interesting :)

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