Earlier quoted context omitted.
> "how could there only be three major players in such a lucrative segment, each selling ancient hardware and crappy software products?" Because all markets tend towards cartels and consolidation unless vigilant, enforced regulation prevents it? Why do Coca-Cola and Pepsico have >60% of the soft drink market? Why do the largest two or three meat processing companies have the majority market share in almost every cate…
> Why do Coca-Cola and Pepsico have >60% of the soft drink market? Well, this one is probably simple: government. I'm unsure whether it would be copyright, or trademark infringement, but if you release a product that tastes exactly like coke or pepsi, you'll probably find yourself in expensive litigation.
Branding and awareness is their real power, and a small time competitor has no real leverage there. And perception plays a huge role in flavour, so even if your product tastes the same, it won't.