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In the end, websites will just be server-side generated images. :D
And then Adblockers will convert it back to html and strip ads from it.
That cannot be done reliably without machine learning.
I get the distinct impression, in the war of ads vs. consumer, that some people will not be satisfied until they've submarined advertising all the way down to sponsored content and we have to go way out of our way to notice that the Try Guys are always drinking Coca-Cola or something.
Earlier quoted context omitted.
Threat models: * The ad server outright telling lies to get paid for nothing. * The ad server not being trusted to validate that views are legitimate. Client-side JavaScript can probe the DOM and execution environment for abnormalities indicative of automation.
yes but as was said earlier client-side JavaScript can also be blocked. Everything has downsides. And it was posited that client-side was needed, the reply was they couldn't see why it was 'needed', which I agree with, I can see why it might be wished for, but you do not need it to record clicks. You do need it for other things, or to improve understanding of the clicks. Basically any solution is going to be composed…
Earlier quoted context omitted.
Threat models: * The ad server outright telling lies to get paid for nothing. * The ad server not being trusted to validate that views are legitimate. Client-side JavaScript can probe the DOM and execution environment for abnormalities indicative of automation.
But why can't a malicious server also serve up some JS that modifies the behaviour of the JS served by the ad network?