What a long winded article. I don't really understand the fascination/surprise at wework and similar. It's just office space, packaged in a way that suits a few underserved markets. Flexibility is valuable, and was previously underavailable. It also turned out that a lot of the "work-from-home" people would like office space, if it's nice and they can afford it. What is so surprising or notable here? A slightly quirk…
I ran a competing CoWorking space in Los Angeles. WeWork is the opposite of the no-frills aesthetic: they have lots of perks, fun perks, they are not cheap, and having any one perk is conspicuous. WeWork is how people not in larger youth communities meet to get laid. That is it. WeWork is a youth community of people spending mom & dad money, conspicuously in a play-like-work space, not really working, and being super…
The entire message is aesthetic: there's no dialog or text at all, let alone an argument as to why WeWork would benefit your organization. It struck me as more like lifestyle-brand advertising than anything.