This is in the class of "demoware", projects that are easy to program fancy demos for but are very difficult to bring to production status. (See also: "fully visual programming".) It's only really interesting if they escape from that. We'll have to wait and see.
There is a difference between visual programming and natural language. Natural languages already have tokens, syntax, and grammar whereas visual fields do not have them. All those elements must be imposed onto a visual language before it can be translated into the machine language (e.g. there is no obvious convention for visual commands or visual conditionals).
http://strlen.com/aardappel-language
(There are otheres there, Wouter did some extensive research)