Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

MyBrandNewLogo – A 3-step Logo Generator

mybrandnewlogo.com

Post reply on HN
Print view View original

71–80 of 113 posts

Re: MyBrandNewLogo – A 3-step Logo Generator

#71

Post by newsbinator »

Fauntleroy wrote: post #38

The most amusing thing about this website is that they obviously had an actual designer do some work on it at some point, yet it implies that designers can be easily automated out of the process. All of the "logos" this thing generates are completely thoughtless: it simply searches the Noun project based on your inputs for a vector image, then sets it next to a random typeface. Anyone with a modicum of design experie…

I'd love to see a blow by blow breakdown article/video of a "good" logo from a generator vs. a good logo from a professional designer.

(i.e. keep it fair by choosing among the better logos the generator creates)

To my untrained eye, it's hard to spot the difference $10,000 makes.

Re: MyBrandNewLogo – A 3-step Logo Generator

#72

Post by taneq »

nkozyra wrote: post #14
giarc wrote: post #12

I don't really see any difference between this and the others such as Logojoy. What I don't like about these services is that some tout AI generated logos etc etc when really they just take some input and generate the same logos over and over. There is no real AI going on.

Pedantically, AI really encompasses and represents a broad range of ML approaches, many of which are fundamentally just algorithmic. If there's a rubric for producing these and its intended to simulate the approach a human might take, one could argue it's artificial intelligence.

> many of which are fundamentally just algorithmic.

Are there non-algorithmic approaches to ML?

Re: MyBrandNewLogo – A 3-step Logo Generator

#73

Post by taneq »

dawnerd wrote: post #5

That made some logos Im very interested in (and we happen to be looking for a new logo). Just wondering if the icons are internally created or from another collection? Edit: Looks like they're not unique icons, damn. Edit 2: Since they're using nounproject, I hope they're properly licensing the works and not just assuming they're creative commons so it's free. I'm not seeing any credits given on their site or anythin…

Wouldn't it be a bad idea to base your logo on a creative commons work?

Re: MyBrandNewLogo – A 3-step Logo Generator

#74

Post by nkozyra »

taneq wrote: post #72
nkozyra wrote: post #14

Earlier quoted context omitted.

Pedantically, AI really encompasses and represents a broad range of ML approaches, many of which are fundamentally just algorithmic. If there's a rubric for producing these and its intended to simulate the approach a human might take, one could argue it's artificial intelligence.

> many of which are fundamentally just algorithmic. Are there non-algorithmic approaches to ML?

That's sort of my point.

Take the KNN: an absurdly simple algorithm that can do some pretty impressive stuff.

People file it under ML without a lot of hesitation because it can reproduce or approximate human output.

I think the flexibility and self correction of an algorithm is what defines ML, but AI isn't so rigidly defined. If you can do something that seems like it came from a human you probably have a good argument, even if your approach is simple.

Re: MyBrandNewLogo – A 3-step Logo Generator

#75

Post by burtonator »

Fauntleroy wrote: post #38

The most amusing thing about this website is that they obviously had an actual designer do some work on it at some point, yet it implies that designers can be easily automated out of the process. All of the "logos" this thing generates are completely thoughtless: it simply searches the Noun project based on your inputs for a vector image, then sets it next to a random typeface. Anyone with a modicum of design experie…

Found the designer :)

Re: MyBrandNewLogo – A 3-step Logo Generator

#76

Post by themodelplumber »

Fauntleroy wrote: post #38

The most amusing thing about this website is that they obviously had an actual designer do some work on it at some point, yet it implies that designers can be easily automated out of the process. All of the "logos" this thing generates are completely thoughtless: it simply searches the Noun project based on your inputs for a vector image, then sets it next to a random typeface. Anyone with a modicum of design experie…

I do logos sometimes for long-time graphic design clients and friends. A lot of times what they'll do is use an app like this and then send me the results, with a list of things they don't like about it, or a few tweaks they'd like made to the shapes. For example, "this oval shape but in 3D and more classy" or "this font but with these two letters customised like this."

I actually really like this arrangement and have on more than one occasion sent these kinds of links to my clients, with "as a starting point" or similar phrasing. For people with ideas that are not visual yet, it really helps them speak the designer's language, in a small way.

But yeah, I make the same money (rate, I don't really need extra design work) with this arrangement as I do without, and it's more pleasant for the client, and they see the value of my work... It's not bad! Sometimes it's nice to do away with the designer-as-sole-visionary role and more concretely embrace what the owner has to say about their brand. They're usually open to feedback and ideas too, if any.

Re: MyBrandNewLogo – A 3-step Logo Generator

#77

Post by rco8786 »

Fauntleroy wrote: post #38

The most amusing thing about this website is that they obviously had an actual designer do some work on it at some point, yet it implies that designers can be easily automated out of the process. All of the "logos" this thing generates are completely thoughtless: it simply searches the Noun project based on your inputs for a vector image, then sets it next to a random typeface. Anyone with a modicum of design experie…

I disagree. For side projects or bootstrapped companies these “cookie cutter” logos are exactly the right thing to get something into the Wild. Once you find some traction/income/investment then it makes sense to go full designer route.

Re: MyBrandNewLogo – A 3-step Logo Generator

#78

Post by BearsAreCool »

themodelplumber wrote: post #76
Fauntleroy wrote: post #38

The most amusing thing about this website is that they obviously had an actual designer do some work on it at some point, yet it implies that designers can be easily automated out of the process. All of the "logos" this thing generates are completely thoughtless: it simply searches the Noun project based on your inputs for a vector image, then sets it next to a random typeface. Anyone with a modicum of design experie…

I do logos sometimes for long-time graphic design clients and friends. A lot of times what they'll do is use an app like this and then send me the results, with a list of things they don't like about it, or a few tweaks they'd like made to the shapes. For example, "this oval shape but in 3D and more classy" or "this font but with these two letters customised like this." I actually really like this arrangement and hav…

Completely agree with your points. I do graphic design for some friends guilds in a few video games (free labour, I do it for fun) and people are horrible at describing what they want. As such, these days I tend to send a few rough drafts or some sample images other people made to get a feel for what people actually want.

This kind of rapid prototyping technology, while not that great for creating a final project, is an excellent tool for aiding in communicating what is wanted, especially if simple enough so that a client can use it.

Re: MyBrandNewLogo – A 3-step Logo Generator

#79

Post by DLA »

My trials yielded tons of company name + some variation of a star combination ... not very creative. The three descriptive words seemed to have little impact on the results whereas a quality designer would leverage the descriptive words to anchor ideas/concepts.

Re: MyBrandNewLogo – A 3-step Logo Generator

#80

Post by analogmemory »

vanadium wrote: post #17
giarc wrote: post #12

I don't really see any difference between this and the others such as Logojoy. What I don't like about these services is that some tout AI generated logos etc etc when really they just take some input and generate the same logos over and over. There is no real AI going on.

Back in the mid-00s there was a logo sweatshop called Arteis (later bought by HP) where people of widely disparate creative backgrounds pumped out logos for businesses, some as many as a few dozen a day. They, too, all looked pretty much cut from a template, because thinking requires time and the pay was about 1/10th you'd pay an equivalent Graphic Designer to do it over their lunch hour. It's just generating pretty…

Sounds like what 99designs.com does
Post reply on HN