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Exactly, it's not very mysterious, it looks like kanji and that's why it's used by Asian restaurants. Case solved.
Unfortunately they can't publish the GP's (convincing) comment in the New York times.
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I think these comments' arguing over the "mystery" isn't necessarily the problem... It's that people can apparently read a lavish, deeply-researched article, yet are incapable of discussing it in terms other than its headline. So they are somewhat right, obviously. And the article comes to the same conclusion[0]. But those that consider this narrow answer as in any way central to the article suffer from some fundamen…
I have nothing against the article, but I don't think you have to be superficial to see a bait and switch. The article trades throughout on the idea that Choc is a cultural touchstone in NYC, but the closest it comes to investigating that is quotes from one shopkeeper. There's a brief with a signmaker who doesn't admit an association with Choc, and then a lot of typographers. This approach frustrates me in other medi…
Thanks to whom we're duly informed that these Choc signs are not really advertising at all, but mere graffiti.
> “There’s an unmistakable energy in all the designs that [Roger Excoffon] does,” said Tobias Frere-Jones, a Brooklyn-based typeface designer. “They project their personality so clearly. And it’s very obviously not Helvetica or not Times or any other generic thing that might be on the awning next door.” Excoffon’s most popular typeface is probably Mistral, which was modeled after his own handwriting. Both this passag…
"anonyfamous" is an awesome word / concept. Looks like a couple of folks are using it as a handle, but I say you go get a book deal now. I'd buy a coffee table book with a dozen examples unmasking anonyfamous folks!