Earlier quoted context omitted.
And I care about violating their ToS why? This is a service I'm going to use once - once I have the data from them, I no longer care about doing business with them. What's the incentive for me to care about respecting their ToS?
Well, since subsidized pricing depends on you giving real information, then you make things worse for everyone else. If you can only enjoy something (like a lower price while giving fake information) because everyone else doesn't, then it's usually a hint that your position isn't so defendable. Like how the only reason the guy on the bus can enjoy his music without headphones is because everyone is courteously using…
I would love to see how you arrived that conclusion.