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Dear Gap, I have your new logo.

weblog.muledesign.com

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Re: Dear Gap, I have your new logo.

#71

Post by momotomo »

ryanwaggoner wrote: post #16

I researched your customers. Talked to a variety of them, in fact. Asked them not only about The Gap, but about their own lives. Their needs. Anxieties. Their thoughts on the future. I took all that into account. I also interviewed employees in a few of your stores. (They’re quite dedicated, you know.) I asked them how they felt about the company and about their interactions with customers. Because customer service m…

I think he's using a bit of hyperbole and sarcasm against the processes that would actually be conducted. As per other feedback - all of the activities presented here are pretty reasonable for a decent design project. He's just added a bit of snark to fit the context of the response.

It also ties in with other items here re: Design photoshop. Creating a graphic is to design what fitting a tyre is to performance motorsport - an element, an important one, but hardly the entire scope of what goes into it.

Re: Dear Gap, I have your new logo.

#72

Post by prawn »

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Also worth a quick look: the new Gap Logo sulks on Twitter:

http://twitter.com/GapLogo

Re: Dear Gap, I have your new logo.

#73

Post by lwhi »

Cushman wrote: post #66
lwhi wrote: post #61

Earlier quoted context omitted.

Crowdsourcing involves getting many people to work for you for nothing; after which, you only pay one person. I don't think it's surprising that many people dislike the idea.

Alternately, crowdsourcing involves many people getting the chance to try their hand at something that, normally, only one person would do. I don't think it's surprising that that one person dislikes the idea.

The argument that the designers (/entrants) benefit isn't anything other than disingenuous posturing.

Crowdsourcing doesn't give many people an 'opportunity' to try something new - it provides the client with cheap design.

There's a very clear motivation behind providing design in this way, and the designer is always going to lose out.

Re: Dear Gap, I have your new logo.

#74

Post by Cushman »

lwhi wrote: post #73
Cushman wrote: post #66

Earlier quoted context omitted.

Alternately, crowdsourcing involves many people getting the chance to try their hand at something that, normally, only one person would do. I don't think it's surprising that that one person dislikes the idea.

The argument that the designers (/entrants) benefit isn't anything other than disingenuous posturing. Crowdsourcing doesn't give many people an 'opportunity' to try something new - it provides the client with cheap design. There's a very clear motivation behind providing design in this way, and the designer is always going to lose out.

The "designer" gets a little bit of scratch and exposure they never would have gotten otherwise. The "client" gets a design that meets their budget, and which is likely to be much better than what a professional designer would do for the same price. Who's losing out here?

Re: Dear Gap, I have your new logo.

#75

Post by lwhi »

Cushman wrote: post #74
lwhi wrote: post #73

Earlier quoted context omitted.

The argument that the designers (/entrants) benefit isn't anything other than disingenuous posturing. Crowdsourcing doesn't give many people an 'opportunity' to try something new - it provides the client with cheap design. There's a very clear motivation behind providing design in this way, and the designer is always going to lose out.

The "designer" gets a little bit of scratch and exposure they never would have gotten otherwise. The "client" gets a design that meets their budget, and which is likely to be much better than what a professional designer would do for the same price. Who's losing out here?

Exposure where?

The rhetoric involved is an extension of the line "I can't pay you for this, but you could use it in your portfolio".

The whole process reeks of exploitation. It's bullshit, imo.

Re: Dear Gap, I have your new logo.

#77

Post by AjJi »

lwhi wrote: post #75
Cushman wrote: post #74

Earlier quoted context omitted.

The "designer" gets a little bit of scratch and exposure they never would have gotten otherwise. The "client" gets a design that meets their budget, and which is likely to be much better than what a professional designer would do for the same price. Who's losing out here?

Exposure where? The rhetoric involved is an extension of the line "I can't pay you for this, but you could use it in your portfolio". The whole process reeks of exploitation. It's bullshit, imo.

Crowd sourcing doesn't mean "no pay", you should probably check some quality crowd sourcing sites, like TopCoder.

Re: Dear Gap, I have your new logo.

#78

Post by iamdave »

marknutter wrote: post #53

So let me get this straight: Gap first hires someone to design a logo, and it's universally panned by the design community. They then ask the community "if our new logo is so crappy, why not see if you can do better?" Then, the design community bitches at Gap for not hiring someone to design their logo? Does this seem a bit odd to anybody else? Also, it's hard to bitch when your whole career depends on something as s…

I find it almost 100% more interesting that some of the people the design "community" exalts on a frequent basis, and even then some of the community itself didn't present any serious submissions when the call came. They all made fun of the idea that GAP was crowdsourcing a new logo.

That's slacktivism on a level Facebook breast cancer awareness can't even touch.

Participate or stfu is my opinion, but I'm no designer.

Re: Dear Gap, I have your new logo.

#80

Post by nsfmc »

ack wrote: post #47
nsfmc wrote: post #33

So, what i think is missing is this link that explains exactly what this dude is writing about: Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see…

I think what's really missing is the answer to: Who is this "Gap" of which you speak?

yeah, i mean it's The Gap. really, is this a brand we're actually getting worked up about?
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