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> $699 and no ability to upgrade Sounds like a perfect fit for the Apple ecosystem.
I'd bet 99.9% of people buying PC Laptops never upgrade a single chip... Apple's non-pro lines are likely not much different. Apple largely sacrificed that ability (in a few product lines) in favour of creating some of the thinnest laptops available. I don't remember them ever doing that before Macbook Air, for now reason. That said, in this case, I don't see what is being gained by not making the GPU swappable or at…
Some huge percentage of that is because many if not most laptops shipping today have wired everything down. You can't even update the Wifi chip in most laptops today, even though the whole reason we put Wifi on a daughtercard in the first place is because we knew the standards were going to have to move...
Meanwhile, I'm typing this from a five year old laptop that I would have happily upgraded by adding more RAM if possible, and I know a lot of people that would be more than happy to do the same, since CPU technology hasn't really been improving in leaps and bounds and neither has laptop design in the past five years.
Let's not be afraid to call it what it is: It's planned obsolescence. They want you to have to buy a new one in 18 months when they ship version 2.