Earlier quoted context omitted.
Machine Learning is usually seeen as a magic black box by many people. So yes. There's a recent trend that seems to favor a machine learning first approach to solve very simple and mundane problems because people feel that they are missing some magic insight if they don't do it (FOMO). For example, the author refers to a shopping newsletter where you personalize suggestions for certain products after a customer buys…
Another fun thing is that you will learn a lot more about your customer base if you do the research and write those heuristics yourself, vs. having ML do them. A business that understands the behavior of its customers is much more competitive than one which delegates that understanding to a black box. I don't contend that ML has no valuable (even transformative) applications but it's not a substitute for personally u…
You can’t just throw an algorithm (even one like AutoML) at a problem and expect to be able to do magic with no knowledge of the domain. The technology simply doesn’t work like that.