When the NY Times covered the Chinese robotic moon landing, it was in the top 10 stories for more than a week. In the most space-jaded country on the planet. The rating was sustained by constant comments by Chinese studying in the US and burnishing their reps with the Party. You can almost always make Chinese English, an AI program could be trained to do it. I wrote to their ombudsman. Down in a day.
Personally I was disappointed by the lack of coverage this landing got. Same with their space station. I'm genuinely interested in this, but the Chinese won't translate articles/sources themselves, and given the (strategic? image-preserving?) indifference by the US, I can't find any content about them in English. I find this really annoying.
As a non-government source, the South China Morning post is the closest thing to an independent newspaper and they have a collection of articles about the Yutu rover: http://www.scmp.com/topics/jade-rabbit-lunar-rover