Earlier quoted context omitted.
I think the point here is that Apple is not innovating in "stupid" areas(for the author) - like cashierless stores, automated cars, surveillance speakers etc. In a way, yes, that is admirable - I think all other tech giants are going in the "wrong" and harmful direction, while Apple still concentrates on making good hardware with matching software(their abysmal attempts at MacOs fixes notwithstanding).
Isn't it naive to criticize cashierless stores and automated cars as "stupid areas"? Arguing that those will cost jobs is akin to saying a 100 years back that the "iron horse" will cost jobs. Mankind has to continue to innovate and it is disingenuous to argue that a cashierless store is a "minor convenience".
However, it allows the store to place one minimum wage employee over multiple lanes versus having to have one per lane (or even two if it was like the grocery store when I grew up that actually had backers AND checkers).
So, like many innovations, it adds little to no convenience but is a very effective way of cutting labor costs. By Grabthar's Hammer... what a savings.