Go's New Brand • Hacker News Board

Re: Go's New Brand

#71

Post by 4ad » Thu, Apr 26, 2018, 9:33 PM UTC

UncleEntity wrote: post #69

4ad wrote: post #60

Imagine how many external contributors could have been sponsored to work on Go for the money Google blew on this project.

How much does it cost to "refine" the Speed Racer logo?

Way more than you think. And now that I told you that, 10-50x more than you revised estimation.

Re: Go's New Brand

#72

Post by downer68 » Thu, Apr 26, 2018, 9:35 PM UTC

Honest opinion: Yuck.

Constructive feedback: I prefer the Gopher.

Re: Go's New Brand

#73

Post by nukeop » Thu, Apr 26, 2018, 9:37 PM UTC

Go developers are busy making fancy (or rather, pretty generic and bland) logos and thinking about "brand identities", while developers who use other languages do actual work. Does a programming language really need a logo, a cartoony mascot, an entire "brand guide" pamphlet and a "visual identity"? RMS was right when he said that software industry is more fashion-driven than women's fashion. We see this when developers pick their tools not according to their functionality, but to what is trendy and looks cool at the moment.

Re: Go's New Brand

#74

Post by zapita » Thu, Apr 26, 2018, 9:38 PM UTC

"Rest easy, our beloved Gopher Mascot remains at the center of our brand"

Then why is the mascot not featured in the post even once?

Re: Go's New Brand

#75

Post by virtuabhi » Thu, Apr 26, 2018, 9:39 PM UTC

leshow wrote: post #41

philip1209 wrote: post #8

Earlier quoted context omitted.

It also makes developers vouching for Go seem more credible.

Do we really have to suck the fun out of everything in order to look 'credible'?

Well, look at comments on any submission related to CockroachDB

Re: Go's New Brand

#76

Post by shiado » Thu, Apr 26, 2018, 9:40 PM UTC

I know it is petty and irrational but I judge the quality of a software project by how boring it looks, where boringness is better. The more it looks like some university professor's web 0.1 hand-coded HTML project circa 1993 the better. Just look at this sexy boring website, it tells you that things are going to work perfectly with no bullshit or corporate-speak included. https://gcc.gnu.org/

Re: Go's New Brand

#77

Post by deevolution » Thu, Apr 26, 2018, 9:42 PM UTC

The gopher was what initally caught my attention. Cant believe they did away of that little dude.

Re: Go's New Brand

#78

Post by tomc1985 » Thu, Apr 26, 2018, 9:43 PM UTC

Why...the...fuck.... does a programming language need a branding team?????

Re: Go's New Brand

#79

Post by tyrankh » Thu, Apr 26, 2018, 9:44 PM UTC

indescions_2018 wrote: post #57

Can't resist a good design critique so here goes. My take echoes many of the gut first impressions expressed by others. Presumably the Go design team added the speed lines at the left to connote speed, performance, and and the future progress and adoption of the language. But the way the lines are conceived is generic. The variation of lengths, meant to evoke the chaotic air turbulence behind a rapidly accelerating r…

> A clear nod to the linux penguin. And a secret totem to those who have been initiated. A hieroglyph for the high priests. No text necessary.

That's... looking into it quite a lot, isn't it? It seems like just a playful mascot.

Re: Go's New Brand

#80

Post by omarforgotpwd » Thu, Apr 26, 2018, 9:45 PM UTC

Whatever. Everyone hates new designs at first and then we get used to them. Go is cool and I think it could be a good thing that they're putting some work into making it look cool. It's good to have an awareness of your programming language among non-technical people and use branding to communicate qualities they can't pick up by actually using the language.