The arrogance here is appalling. "Here is a new cert that nobody in the industry is familiar with, but it will qualify you for an entry-level role pretty much anywhere, because we're Google and we said so."
TBH, the arrogance is justified, since people consider them reputable.
I think Coca-cola is a reputable company (probably, I'm sure someone knows some dark secret I haven't read about), but I wouldn't assume a Cisco networking certification from them is reputable.